How Google plans to dominate location in 2011 with 9 different products


Leading up to 2010 everyone said it would be the year of location-based services. The blogs were all saying location, location, location as the next big thing and apps such as Foursquare, Gowalla, Yelp, Whrrl and TriOut were all trying to capitalized on the opportunity. While most location-based services are mobile applications for the iPhone and Android with the steady momentum in the location space what does it mean for the search, especially Google. For most part of the year Google Latitude, Google's most popular location-based application was only available via a web application for the [...]

Video from #GEOchat at SCVNGR HQ: What is SCVNGR, how is it being used & why it’s more than a scavenger hunt.

Yesterday while in Boston for #geoM, I had a chance to visit Boston's location-based startup SCVNGR for another #GEOchat live show. For the show I sat down with @NickHerbold SCVNGR's Guru & Recruiter and went on a tour of their amazing office space. You can watch the live show below.

Here are some of the questions I asked with Nick Herbold @NickHerbold

  1. Tell us about SCVNGR, when did it launch and how it's different from other LBS
  2. Who is SCVNGR target business (small, b2b, large brands) ? and users?
  3. Your title says, SCVNGR guru and Seth is chief Ninja, you like to have fun with [...]

#GEOchat live show tomorrow from SCVNGR HQ & SCVNGR window clings/poster with QR Code spotted in Boston

Tomorrow while I'm in Boston for #geoM and FutureM events I'm stopping by SCVNGR HQ to host another #GEOchat live show. The live show will be hosted on the SocialWayne.com/live url and feel free to leave any questions you have for SCVNGR and/or about location-based services in the comments. Also while walking downtown Boston last night I saw both of the images included in this post. The SCVNGR window cling and the "Play SCVNGR" poster. Is interesting to see other location-based services do offline marketing and/or provide a way for businesses to promote their location special offline. Have [...]

This Week in Location: 30 must read location-based articles from the past 7 days

Videos

@schneidermike and @EricLeist check out SCVNGR rewards

Social Media Tulsa What is Whrrl

Blog Post

  1. The real Facebook burglaries story
  2. Pros And Cons Of Mobile Marketing
  3. How Local Businesses can use Facebook Places
  4. Plan and share your trips with Tripline
  5. The U.S. is Catching Up to The World in the SMS Marketing Race
  6. Nick’s Crispy Tacos offers free taco via mobile challenge
  7. SCVNGR Debuts Web-Based, Self-Serve LBS Rewards Platform For Businesses
  8. PlacePunch Co-Founder Discusses The Future of Location-Based Marketing [Interview]
  9. Comparing Check-In Apps: the Location-Based [...]

This Week in Location: 41 Location-based services articles you may have missed

Another week and that means it's time for This Week in Location wrap up. A list of articles about location-based services. Here are 41 location-based articles from last week that you may have missed along with a few videos.

Inside the most-popular location game maker

What Sucks About Foursquare Today

View more presentations from JESS3.

The Video Guide to Facebook Places for Businesses

  1. Tourality - Location-Based Game
  2. GetGlue: The Entertainment Social Networking App for iPad
  3. Miso is a PepsiCo10 Company!
  4. Marketing Nuggets: Cause Awareness, Location Marketing & Getting [...]

This Week In Location: The return of the old school, Brightkite + Loopt deals & InCrowd launches in the 1.8 billion industry

If you read the same old tech blogs you'll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. Over the last seven days two of the very first location-based services announced check-in rewards/specials. Brightkite teamed with McDonald's and Visa and Loopt announced a deal with Virgin wich equaled their fifth largest day ever. Also this week the creators of MyTown, Booyah's new InCrowd iPhone [...]

This Week in Location: SCVNGR says they will win, Foursquare helps you become the mayor, Foodspotting $ & more

Looking back at the last seven days there was no where near the amount of location-based news as there was last week due to Facebook Places announcement but there still was plenty of buzz floating around the location industry. One location-based service this week did stand out over the rest, even the blog/media giant Foursquare and that service was SCVNGR. From the Techcruch post about their secret game mechanics playdeck to their new AT&T partnership. SCVNGR is one LBS to keep an eye on. Not to be left out of the spotlight this week Foursquare updates their Mayor algorithmic and [...]