location-based applications – deals, check-ins and demographics – infographic

During the month of December I conducted a location-based marketing/applications survey from the readers of SocialWayne.com and The Location Based Marketing Association. My thanks to the 81 of you who responded to my LBS survey request going into the holidays. Here's the breakdown of your responses.

via SoicalWayne.com and The Location Based Marketing Association

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Other data not shown in the location infographic:

Favorite location-based marketing promotion of 2010:

Foursquare and [...]

How to use QR Codes to check-in with Facebook, Foursquare and Gowalla at the same time.

As you know I’m a huge advocate of QR Codes. I believe that between QR Codes, RFID tags and NFC (Near Field Communication) technologies, QR Codes will have the largest impact, making it easier for people to check-in using location-based services. At least I’m betting on it. While working on TriOut version two (aka world edition), Lawrence Ingraham and I decided to build a QR Code Reader into the app, but that’s just one part of the QR Code implementation. The second part of incorporating QR Codes with TriOut was adding a custom check-in QR Code generator to the analytics section of [...]

This Week in Location: 30 must read location-based articles from the past 7 days


@schneidermike and @EricLeist check out SCVNGR rewards

Social Media Tulsa What is Whrrl

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  6. Nick’s Crispy Tacos offers free taco via mobile challenge
  7. SCVNGR Debuts Web-Based, Self-Serve LBS Rewards Platform For Businesses
  8. PlacePunch Co-Founder Discusses The Future of Location-Based Marketing [Interview]
  9. Comparing Check-In Apps: the Location-Based [...]

This Week in Location: 41 Location-based services articles you may have missed

Another week and that means it's time for This Week in Location wrap up. A list of articles about location-based services. Here are 41 location-based articles from last week that you may have missed along with a few videos.

Inside the most-popular location game maker

What Sucks About Foursquare Today
View more presentations from JESS3.

The Video Guide to Facebook Places for Businesses

  1. Tourality - Location-Based Game
  2. GetGlue: The Entertainment Social Networking App for iPad
  3. Miso is a PepsiCo10 Company!
  4. Marketing Nuggets: Cause Awareness, Location Marketing & Getting [...]

This Week In Location: The return of the old school, Brightkite + Loopt deals & InCrowd launches in the 1.8 billion industry

If you read the same old tech blogs you'll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. Over the last seven days two of the very first location-based services announced check-in rewards/specials. Brightkite teamed with McDonald's and Visa and Loopt announced a deal with Virgin wich equaled their fifth largest day ever. Also this week the creators of MyTown, Booyah's new InCrowd iPhone [...]

This Week in Location: SCVNGR says they will win, Foursquare helps you become the mayor, Foodspotting $ & more

Looking back at the last seven days there was no where near the amount of location-based news as there was last week due to Facebook Places announcement but there still was plenty of buzz floating around the location industry. One location-based service this week did stand out over the rest, even the blog/media giant Foursquare and that service was SCVNGR. From the Techcruch post about their secret game mechanics playdeck to their new AT&T partnership. SCVNGR is one LBS to keep an eye on. Not to be left out of the spotlight this week Foursquare updates their Mayor algorithmic and [...]

Facebook Places: What are Facebook users saying about Places one week later

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It has been one week since Mark Zuckerberg along with the Facebook Location team stood on stage, told us scary stories about sharing life experiences around locations and announced Facebook Places. The announcement sent ripples through the location space as Foursquare, Gowalla, Yelp and MyTown each had a moment to share how excited they were to see Facebook launch Places and how they we're early beta testers of the places read/write API. After months of rumors and dealing with a backlash of privacy concerns from previous updates Facebook Places was now live.