I almost called this post Victoria's Secret brings sexy back to QR Codes but QR Codes were never sexy so that would be a lie. Instead I went with "Victoria's Secret uses QR Codes to help you undress women with your smartphone". What do I mean? Just take a look at the photos below from Victoria's Secret new "Sexier Than Skin" ad campaign.
You may not be exactly undressing a women but the QR Code is placed in the right position covering up parts the models body that you can only see after you scan the QR Code. It's cleaver in terms of finding a way to use QR Codes / sex sells QR Code [...]
Looking to see what role QR Codes will have with augmented reality then take a look at Daqri. It's a new startup that will display custom augmented content after a user scans a QR Code. Cool right? It also reminds me of the "earthmark" technology the guys at Mirascape are using to do something similar. Regardless take a look at the Daqri demo video below.
Daqri had one of the whizziest demos at the Launch conference. This company makes an augmented reality service that overlays 3D images onto the real world through a smartphone, using QR codes as the anchor. In other words, point your [...]
It looks like the one and only Charlie Sheen has a new designer QR Code to go along with his social media brand power. The QR Code looks cool right? A nice black and white Charlie Sheen head in the middle to match the rest of the QR Code, plus some simple blue gradient background and outline to make QR Code stand out. The QR Code was designed by Set Japan.
Set Japan have designed a QR Code for Charlie Sheen (image below). The QR Code resolves to the official Charlie Sheen website and it will be interesting to see what he makes of it. Hat-tip: Charlie Sheen Gets a Designer QR Code [...]
The QR Code Reader and Group Chat iPhone App for Everyone!
As some of you know I'm a huge QR Code fanboy and today I'm excited to announce the new SocialWayne community iPhone app with QR Code Reader, group chat and mobile contest with over $1,000 in prizes from companies such as Mophie, Trackur,Tappinn and more! Just download, scan the QR Code on app.socialwayne.com and chat to win!
The new iPhone app bridges mobile, social, online and offline communities to provide a new way of mobile engagement. Other features of the app include listings of upcoming web/tech events and the ability to [...]
As you know I'm a huge fan of QR Codes but let's not forget about Microsoft Tags. Like QR Codes, Microsoft Tags have a similar value in allowing mobile users to easily scan and interacte with mobile content. To explain, the Microsoft Tag team has create the The Growth of Mobile Marketing and Tagging infographic. Take a look below.
Learn More about Mobile Tagging at Microsoft Tag.
Have you scanned or seen a Microsoft Tag recently?
Google did not kill the QR Code
A few weeks ago Gizmodo writer Adrian Covert and a few other tech blogs started a QR Code war with various QR Code evangelist. It started with Google announcing they were going to stop using QR Codes with Google Places in support for NFC technology. That's it, that's all. Google was going to stop using QR Codes for those Google Places window clings. Simple. This decision is smart by Google and it's supporting where they are investing resources into such as mobile [...]