location-based applications – deals, check-ins and demographics – infographic

During the month of December I conducted a location-based marketing/applications survey from the readers of SocialWayne.com and The Location Based Marketing Association. My thanks to the 81 of you who responded to my LBS survey request going into the holidays. Here's the breakdown of your responses.


via SoicalWayne.com and The Location Based Marketing Association

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Other data not shown in the location infographic:

Favorite location-based marketing promotion of 2010:

Foursquare and [...]

Would you check-in to win free Gas? Whrrl partners with Murphy USA for social loyalty program

As many question the value of using location-based services a lot users are still asking the question, what am I getting out of it for checking in? A few years ago using your favorite geo app was just a cool tech/geek thing to do but now it’s all about value. Fast forward to 2010 and the tech blogging space is dominated by post about Foursquare vs Gowalla and very few mentions of the other 20+ location-based apps that are working on partnerships to add value to their users.


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Photo via Clickz.

Enter Whrrl, is a Seattle based app founded by Pelago. Last week [...]

Podcast #11 – All about Location with @LouisGray on Foursquare, Google, East vs West check-ins & Facebook privacy

The SocialWayne.com Podcast returns with an interview of Silicon Valley blogger Louis Gray @LouisGray of LouisGray.com on location based services such as Foursquare, the value of checking in and what role Google will play in location. We also discussed how users on the West Coast are using location based services compared to users on the East Coast and Facebook privacy announcements.

Listen:
[audio:http://socialwayne.com/audio/SocialWayne-podcast-11.mp3]
Length: 16:00 minutes


You can subscribe to the SocialWayne.com Podcast via iTunes or subscribe to the podcast XML feed at [...]

TriOut For Business explained. A location-based dashboard with messaging. By @LawPower

We are about to release some really exciting updates to TriOut for Business. The beta has been a great success and we have gotten feedback from those businesses that participated resulting in a number of enhancements and new features that add even more value for TriOut customers, both businesses and individuals. We will be sharing the details on the various plans with you over the coming weeks, along with some videos that show you how to use the service to enhance your sales and marketing efforts. If your business is not already listed in TriOut, please contact us and we'll be happy to [...]

9 location-based iPhone applications you may have never heard of


As you all know location-based applications have taken off since 2010. Some old one such as Brightkite, Loopt and Whrrl continue to grow their user base and evolve while some of the newer location-based application who are barely over a year old such as My Town, Gowalla and Foursquare continue to catch all the headlines from the popular tech blogs. Regardless
location-based applications are hot and just wait until you see more of the augmented reality apps to be released.

A few months ago I did a survey asking readers to vote on their favorite location-based application out of 17 different [...]

Video: What does Apple’s iAD mean for location-based apps? Day 9 of 30 days of YouTube

Today I was reading a blog post called "New iPhone Developer Agreement Bans the Use of Third-Party Analytics and Services by @erickerr. As a location-based app fanboy, it had me thinking about Apple's new iAD program. So here's day 9 of 30 days of YouTube and the topic is: "What does Apple's iAD mean for location based apps".

After watching the video let me know what you think about Apple's iAD decision for geo targeting ads.

Do you agree?