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Would you check-in to win free Gas? Whrrl partners with Murphy USA for social loyalty program

As many question the value of using location-based services a lot users are still asking the question, what am I getting out of it for checking in? A few years ago using your favorite geo app was just a cool tech/geek thing to do but now it’s all about value. Fast forward to 2010 and the tech blogging space is dominated by post about Foursquare vs Gowalla and very few mentions of the other 20+ location-based apps that are working on partnerships to add value to their users.

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Photo via Clickz.

Enter Whrrl, is a Seattle based app founded by Pelago. Last week Whrrl launched Society Rewards, a social loyalty program designed to close the gap between a brand’s online social media presence and real-world physical presence. Whrrl also launched a partnership with Murphy USA for a chance to win free gas by just checking in. From the press release:

… Whrrl has teamed with Murphy USA to reward the customers who love
them. When customers check in with Whrrl at one of Murphy USA’s 1,100 locations nationwide,
they will be accepted into the “Murphy USA Society” and earn a chance to immediately win free

Now with a chance to win free gas is it enough to make geo fanboys and others to check-in? In terms of value for check-ins what type of location-based promotion or partnership would you like to be rewarded with?

Disclosure: I have no affiliation with Pelago/Whrrl outside of the fact that I’ve met with the owners/team at various tech events and have visited their Seattle based office once

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