Photos From ESSENCE Festival 2014

Read More ESSENCE on SocialWayne.com

Part 1: ESSENCE Festival 2014 New Attendee Record with over 550,000 attendees
Part 2: Interview with ESSENCE president Michelle Ebanks on Women and Innovation with Google Glass
Part 3: P&G Uses Behavior Change Technology and The Braxton Sisters For More “Gains” During ESSENCE
Part 4: Verizon Connects ESSENCE To the World
Part 5: An ESSENCE Fest with McDonald’s @mcdscene + #365BlackAwards
Part 6: Ford Empowers Culture during ESSENCE #fordup
Part 7: An interview with Anthony Anderson on Black-ish at ESSENCE
Part 8. An actor with a [...]

Nielsen’s Diversity Intelligence Data Will Make You Rethink Inclusion

Nielsen, a leading global information and measurement company that provides market research, insights & data about what people watch, listen to & buy hosted a #ConsciousConsumer luncheon focused on their "Diverse Intelligence Insights" during Essence Festival 2014. Nielsen also had a large interactive booth at Essence, that featured a DJ, iPad sign-ins and a photo booth.

I attended the luncheon session focused on the Conscious Consumer lead by Nielsen executives Rebecca K. Roussell and Cheryl Pearson-McNeil. Below are some of the photos from the Nielsen Essence booth, the [...]

6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon


The #YESWECODE hackathon at ESSENCE Festival was a tremendous success. I was honored to be a mentor and see the energy of the kids work on real world solutions. Below are 6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon.

You can read more about the YESWECODE Hackathon on thegrio.com.

Read More ESSENCE on SocialWayne.com

Part 1: ESSENCE Festival 2014 New Attendee Record with over 550,000 attendees
Part 2: Interview with ESSENCE president Michelle Ebanks on Women and Innovation with Google Glass
Part 3: P&G Uses Behavior Change Technology and The Braxton [...]

Can ESSENCE Festival be the SXSW for African- Americans?

This was my first year attending ESSENCE Music Festival. The event is targeted primary to African- Americans women and this year had record attendance reaching 550,000 attendees. ESSENCE is a true mix of music, entrepreneurial workshops, trade shows, film/tv screenings and panels. The only big piece missing from ESSENCE is more technology. This year ESSENCE held it's first "tech village" in partnership with YESWECODE. IMHO it was a great start but was very underserved every time I walked over. Regardless ESSENCE reminded me of another conference that has little diversity, at least in the [...]

An Actor With a Purpose; Nate Parker Talks Beyond The Lights Movie At ESSENCE

Beyond The Lights is an upcoming movie written and directed by Gina Prince-Bythewood. Gina is well known for her work as director of acclaimed feature films, Love & Basketball and The Secret Life of Bees. Gina's new movie Beyond The Lights is a story of a young female musician on the brink of stardom and struggles with the pressure of her new-found success. The movie stars Gugu Mbatha-Raw as Noni Jean, Danny Glover as Captain David Nicol and Nate Parker as Kaz Nicol.

During ESSENCE I had a chance to participate in a round table press Q&A with Beyond The Lights Star Nate Parker. During [...]

An interview with Anthony Anderson on Black-ish at ESSENCE

Essence Festival is not just about the concerts but is also an opportunity for brands, TV shows and films to screen upcoming releases in front of their core demographic. One screening I watched was the the screening of "Black-ish". Black-ish is a single-camera comedy that centers on a middle-class African-American family. The show features one of my favorite actors and comedians Anthony Anderson. Joining Anthony will be Hollywood heavyweights Laurence Fishburne playing the role as "Pops" and Girlfriends actress Tracee Ellis Ross as "Rainbow Johnson". Anthony will play the role of "Andre [...]

Ford Empowers Culture During ESSENCE #fordup

Honestly I can't say enough about my Ford experience during ESSENCE Festival. From picking me up at the airport, a wonderful announcement / meet and greet dinner with R&B Songstress Sevyn Streeter and participating in a Ford "ride and drive".

Other Ford activities during Essence included:
Giving away the keys to the All-New 2015 Ford Mustang during the Essence Festival
Sirius XM broadcasting live and conducted celebrity interviews live from the Ford booth during the entire weekend
On Friday, July 4, at the Ford booth, the booth went Pink and gave away $20 to the first 250 who test [...]