Essence Festival is not just about the concerts but is also an opportunity for brands, TV shows and films to screen upcoming releases in front of their core demographic. One screening I watched was the the screening of “Black-ish”. Black-ish is a single-camera comedy that centers on a middle-class African-American family. The show features one of my favorite actors and comedians Anthony Anderson. Joining Anthony will be Hollywood heavyweights Laurence Fishburne playing the role as “Pops” and Girlfriends actress Tracee Ellis Ross as “Rainbow Johnson”. Anthony will play the role of “Andre ‘Dre’ Johnson” .
During ESSENCE, I participated in a Q&A Anthony Anderson. You can watch the Q&A session below, recorded via Google Glass.
Here’s a two minute trailer of Black-ish.
Black-ish will air Wednesdays at 9:30|8:30c this Fall on ABC. You can follow Black-ish via social media on the accounts below.
Read More ESSENCE on SocialWayne.com
Part 1: ESSENCE Festival 2014 New Attendee Record with over 550,000 attendees
Part 2: Interview with ESSENCE president Michelle Ebanks on Women and Innovation with Google Glass
Part 3: P&G Uses Behavior Change Technology and The Braxton Sisters For More “Gains” During ESSENCE
Part 4: Verizon Connects ESSENCE To the World
Part 5: An ESSENCE Fest with McDonald’s @mcdscene + #365BlackAwards
Part 6: Ford Empowers Culture during ESSENCE #fordup
Part 7: An interview with Anthony Anderson on Black-ish at ESSENCE
Part 8. An actor with a purpose, Nate Parker talks Beyond the Lights
Part 9: Can ESSENCE Festival be the SXSW for African- Americans?
Part 10: 6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon
Part 11: Nielsen’s Diversity Intelligence Data Will Make You Rethink Inclusion
Part 12: Photos From ESSENCE Festival 2014
Full ESSENCE coverage on SocialWayne.com can be found at: http://socialwayne.com/category/essencefest/