Scroll Top

Ford Empowers Culture During ESSENCE #fordup

Honestly I can’t say enough about my Ford experience during ESSENCE Festival. From picking me up at the airport, a wonderful announcement / meet and greet dinner with R&B Songstress Sevyn Streeter and participating in a Ford “ride and drive”.
Other Ford activities during Essence included:
Giving away the keys to the All-New 2015 Ford Mustang during the Essence Festival
Sirius XM broadcasting live and conducted celebrity interviews live from the Ford booth during the entire weekend
On Friday, July 4, at the Ford booth, the booth went Pink and gave away $20 to the first 250 who test drive, up to $5,000 to benefit Warriors in Pink

I was most impressed and glad to hear the news that Ford donated one million dollars to the Smithsonian Museum of African American History via the Ford Motor Company Fund.

It was great meeting music artist Sevyn Streeter during the Ford Motor Company ‪#‎fordup‬ dinner too.

Read more about Ford at ESSENCE at Ford Celebrates ESSENCE Fest With Sevyn Streeter And Mustang Giveaway #FordUp

Read More ESSENCE on
2014 ESSENCE Festival
Part 1: ESSENCE Festival 2014 New Attendee Record with over 550,000 attendees
Part 2: Interview with ESSENCE president Michelle Ebanks on Women and Innovation with Google Glass
Part 3: P&G Uses Behavior Change Technology and The Braxton Sisters For More “Gains” During ESSENCE
Part 4: Verizon Connects ESSENCE To the World
Part 5: An ESSENCE Fest with McDonald’s @mcdscene + #365BlackAwards
Part 6: Ford Empowers Culture during ESSENCE #fordup
Part 7: An interview with Anthony Anderson on Black-ish at ESSENCE
Part 8. An actor with a purpose, Nate Parker talks Beyond the Lights
Part 9: Can ESSENCE Festival be the SXSW for African- Americans?
Part 10: 6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon
Part 11: Nielsen’s Diversity Intelligence Data Will Make You Rethink Inclusion
Part 12: Photos From ESSENCE Festival 2014

Full ESSENCE coverage on can be found at:

Pin It on Pinterest