Archives For personal branding

In a day in time where you’re likely to see Twitter avatars ranging from chin-poses, charity support banners and bikinis, having an avatar that matches throughout your social networks is not a personal branding law but its recommended. But does that mean you need to hire a professional photographer just for a headshot for you to post on your Twitter or Facebook profile? No, but find a few friends from your local flickr photo meetup group or the friend who’s always traveling with their digital camera and ask them to take a quick photo of you. For instance a few of my Triangle (Raleigh, Durham, Chapel Hill) and my online friends on the West Coast are really great photographers who have helped brand profile avatars or profiles for some of the web who’s who and my personal friends. Here are a few awesome profile photos below.

Bio head-shots for Twitter avatars
on Flickr - Photo Sharing!
Photo taken by Don Hazelwood

Flickr Photo Download: SXSW Corvida
Photo taken by Brian Solis

Facebook Profiles
Facebook | Brian Gardner

Facebook | Alhad Panwalkar

Facebook photos taken by Jeff Cohen

Special Case: Self Portrait with photoshop skills :)
Twitter Photo taken by Chris Owens

As for the “personal branding” tip; having an awesome, rememberable photo across social networks are easy to identify and can assist in separating you from the rest of the average avatars or profile photos on the web. Therefore making you memorable ref. to 1918′s blog post “Being memorable.

When was the last time you updated your avatar or profile photo on Facebook or Twitter? Who took your last profile photo?

Online Registration by Cvent | Invitation - Triangle AMA’s August luncheon: ‘Building Your Personal Brand Through Social Media’

A few weeks ago I had the privilege to speak at the Triangle Chapter of the American Marketing Association luncheon with with Jim Tobin and Chuck Hester on Building Your Personal Brand Through Social Media. I only had about 5 minutes for an intro conversation on the topic before we went into a panel discussion and Q&A. Below are my keynote slides and notes.

A few points I tried to emphasize in a limited time were.

  • Everyone has an online Identity
  • It’s up to You (the individual) to manage your identity
  • You have to create and control content about yourself.
  • Design Matters
  • Be consistent with your social networking avatars (smile)
  • Use social media tools and measure your personal brand as if it was a campaign.
  • Do Something Awesome to get noticed.

Ironically my West Coast pal Louis Gray was on  panel with Loic, Guy Kawasaki, Steve Patrizi of LinkedIn and Renee Blodgett of Magic Sauce Media, for the San Francisco American Marketing Association, discussing  why PR, Advertising & Marketing Suck!, Now What?

Here are a few youtube videos from Louis’s panel:
$10K can make HUGE marketing impact: 3 steps #sfama: Louis Gray

“Truth in Marketing” – Louis Gray: Who would have thought those 3 words together?

What if your customers are not on Twitter?

I want to say thanks to the Triangle Chapter of the American Marketing Association for asking me to present at the luncheon.

Today on Talk Social News Kipp and Wayne discuss: How to manage your online social identity and why it’s important 101. – episode 054

The Video:

The podcast:
Talk Social News daily 054 – length 12:00 download or click to play: Subscribe to podcast in iTunes: talk social news itunes subscribe

If you would like to sponsor Talk Social News email us at contact@talksocialnews.com. Thanks

As you know the conversations about TinyURL services have really taken off the last few weeks. We have seen reports about bit.ly raised $2 million in funding, the diggbar launches with tons of controversy and just yesterday Twitter ditched TinyURL for bit.ly. The bit.ly team must be either real excited or real nervous about their future, either way congrats to them. Also a new custom TinyURL service called Awe.sm just launched that provides custom url and statics for your own domain name at $99.00 a year. But what if you wanted to launch your own TinyURL service for let’s say, the cost of a new domain name $7.99, one hour and another wordpress install? That’s what I’ve done with the help of a few blog post. Here are the links for your reading and the outcome.

Instructions – Installing Your Own WordPress-Based DIY TinyURL In < 1 Hour
The results from following the instructions from the link above:
I have http://s1w.us domain name which stands for Short ones by Wayne. :) that auto redirects to socialwayne.com
I have a PressThis bookmarklet that creates a custom TinyURL using s1w.us, example: http://s1w.us/twtconf is from http://socialwayne.com/2009/05/05/twitterconferences/
I have a wordpress login to monitor stats using WP-ShortStat and Wassup.
Short 1 by Wayne › ShortStat — WordPress_1241703491244

If you’re not familiar with FTP, PHP or customizing wordpress I suggest that you hire someone (hint) if you would like to create your own TinyURL service using the option above. Another option for WordPress users is the RevCanonical plugin. RevCanonical “generates a short url for your pages, as well as adding link shortening discovery.” For example by installing RevCanonical my default post url: http://socialwayne.com/2009/05/05/twitterconferences/ was shorten to http://socialwayne.com/pin . You’ll also need a bookmarklet called Shorten to display the custom RevCanonical URL.

For bit.ly and wordpress users, the creator of RevCanonical has a plugin called TweetMe that will auto create a bit.ly URL or use your own domain’s RevCanonical url and send a tweet for each new post. This seems to work well versus using TweetSuit or TwitterTools to auto send a tweet when you publish a new blog post.

Corvida asked on FriendFeed: “What’s URL shortener do you use?” My response was bit.ly and idek.net now I can add my own TinyURL service to the list, http://s1w.us

Some of you may be asking why create your own TinyURL service? For me it was, I wanted more control over my links, I thought it was good for SEO and sharing on twitter and I thought it was a super geek cool thing to do. But here’s a blog post called: 10 Reasons To “Roll Your Own” TinyURL Using WordPress, if that’s not good enough for you.

The only thing left for me to figure out is how to add my custom s1w.us or RevCanonical url to my post like TechCrunch has (see image below).

URL Shortening Wars_ Twitter Ditches TinyURL For bit.ly

More links about creating your own TinyURL service:
Create Your Own Short URL and Keep the Branding to Yourself
URL Shortening Hinting
la petite url

Have you created your own TinyURL service or thought about it? Did you ever think TinyURLs would be this big?