Posts Tagged ‘analytics’

Posted on December 9, 2010 - by Wayne Sutton

10 new QR Code generators with analytics to bridge the mobile social online offline worlds and increase consumer engagement

Update

Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE

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To say QR Codes are taking off is an understatement despite some calling QR Codes old technology and everyone not seeing the value of using them. But with the growing number of smartphone use and mobile marketing, QR Code campaigns from major brands, movie posters, jewelry companies and consumer products, tons of QR Code case studies are being created.

Yesterday TechCrunch posted an article about a new social profile QR Code platform called SPARQCodes. “SPARQCodes can contain any type of content such as websites, phone numbers, addresses and invoke any app on your mobile phone.” Sounds familiar right? SPARQcodes are using QR codes to increase mobile engagement. While the use of QR Codes to add a website, phone number and other content is not new but with SPARQ Codes it links to your Twitter, Facebook, Yelp, Urbanspoon, Foursquare and Gowalla locations. Smart! It’s one of those simple ideas and it’s good for stores that would like to increase mobile engagement while promoting their social profiles at the same time by having customers scan their QR Codes. Especially since most of the time you’ll only see a Twitter, Facebook or Foursquare window cling on stores causing the user to search for profiles. Now all they have to do is scan a QR Code. It’s something similar we build into TriOut. With TriOut a business can create a quick check-in QR codes that allow customers to scan and check into Facebook, Foursquare and Gowalla at the same time.

Still there’s an increasing amount of QR Code generator platforms being launched. In September I wrote a post called 8 QR Code Generators that provide analytics/tracking. Here are 11 new QR Code Generators with analytics to bridge the mobile social online offline worlds and increase consumer engagement.

1. likify – Generate Facebook likes using QR Code

2. BeQRious – A robost QR Code campgina and trackign platform

3. Good Survey – Use QR COde for market research in documents

4. OK QR ME – Mirascape QR Code Generator – Generate a QR Code; get real-time stats on who is scanning it and where.

5. Jumpscan – JumpScan combines all your contact and social media information for quick, on-the-go sharing. http://Jumpscan.com/

6. itsmyurls – Put your complete online presence on one QR code

7. SPARQcode See above

8. myqr.co – URL shortener and QR code generator rolled into one.

9. deliver – Delivr generates a QR Code for each mobile-friendly URL.

10. wikkit – Creates Create, Sell, and Scan tickets to any event with QR Codes

Also since the post in September both Google (goo.gl) and Bit.ly have added the ability to create QR Codes using their url shortener platforms.

As you can see there are various ways to create a QR Code and receive tracking on who’s scanning, how often a QR Code is scanned, the location where the QR Code was scanned and more. But remember, just adding a QR Code to a website, poster, window cling or other marketing material should be clearly thought out and planned to receive maximum benefits.

Are you using QR Codes for marketing?

Posted on May 7, 2010 - by Wayne Sutton

TriOut For Business explained. A location-based dashboard with messaging. By @LawPower

We are about to release some really exciting updates to TriOut for Business. The beta has been a great success and we have gotten feedback from those businesses that participated resulting in a number of enhancements and new features that add even more value for TriOut customers, both businesses and individuals. We will be sharing the details on the various plans with you over the coming weeks, along with some videos that show you how to use the service to enhance your sales and marketing efforts. If your business is not already listed in TriOut, please contact us and we’ll be happy to assist you.

We’ve talked a little bit before about some of the features of TfB; visitor statistics, special offers, etc. With the release of TriOut 1.4 for the iPhone we’re adding two new options for businesses to get involved; welcome messages and visitor messaging. Because this involves users directly, we want to be really open about what businesses can do and how users can control their experience with businesses.

Welcome messaging is pretty straight forward. If a business has a welcome message enabled, any user will see it on their first check in. The message could range from a simple “Thanks for visiting us” all the way up to special offers and coupons. It’s all up to the business to decide how to best use this feature.

Businesses also will be able to send messages to users who have checked in at their location. This could be a coupon or special offer, an invitation to an upcoming event, anything they like. I know this could sound a little invasive to the users, so here’s the rules we set up to keep everyone happy:

- Businesses can send no more than two messages a month and only to users who have checked in at their location.
- Messages are sent anonymously to all visitors, there’s no way to send a message just to a single user.
- Users have the option to receive these messages by push or by email, but by default they’ll just be seen when you log into your TriOut account.

We think this is a very good balance between providing businesses a valuable service while keeping users happy and respecting their privacy. Remember too, this is just the beginning. We’ll be listening to your feedback and making improvements that reflect those.

Posted on February 10, 2010 - by Wayne Sutton

How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports

Today is one of the most talked about games of the year in men’s college basketball. It’s the rivalry between Duke and the University of North Carolina. For those who follow me across the social web know that I’m a big UNC fan and even though UNC is having a rough season this year, I still believe they can beat Duke tonight. I believe so much that made a Twitter background bet with Duke fan, fellow NC resident and president of Ignite Social Media, Jim Tobin. The bet is if and when UNC beat Duke tonight, Jim has to change his Twitter background to custom UNC themed background for one week. If Duke gets lucky enough to win, I’ll have to change my Twitter background to a Duke themed background.

Hat tip to @JeffreyLCohen for idea.

The Social Media Challenge and Sysomos
While thinking about the idea further I reached out to a few social media analytics platforms to see if they were willing to monitor the conversations around the Duke vs UNC game tonight. Sysomos which provides customers with the tools to measure, monitor, understand and engage with the social media landscape has agreed to monitor the conversations online before and after the game. So, how can you participate? Easily, if you’re a Duke fan just tweet using the hashtag #Duke and a if you’re a UNC fan just use the hashtag #UNC. A few things we’re going to look at tonight is the amount of conversations around each team, conversations location and sentiment level.

It will be interesting to see which team brand will have the most conversations posted tonight and how will the conversations change do to the outcome of the game. Basically how will Duke fans react when UNC wins tonight. (Sorry I just had to say it.)

On a personal note. my wife @LaToyamSutton, a Duke fan wrote a blog post about what its like in the Sutton house when it’s game time. You can read it here: I love my husband but …

Sysomos will post the social media analytics results a few days after the game and I’ll blog about it here too.
A big thanks to Sysomos for helping out and good luck to both teams and their fans. Go Heels!

UPDATE:
Scout Labs has agreed to use their platform to monitor the #Duke vs. #UNC conversations online before and after the game tonight too.

Scout Labs is a powerful, web-based application that finds signals in the noise of social media to help teams build better products and stronger customer relationships.

Also you can already see some of the smack talking on twitter.

Posted on November 9, 2009 - by Wayne Sutton

You Lie! Numbers do matter: How brands look for influencers on the social web

A few years ago showing your RSS subscribers numbers was a big deal for validating your blog success and/or readership. Fast forward to 2009 you’ll see banner ads not saying how to get more blog readers but how to get more Twitter followers. I know you have heard the saying, “It’s not about the numbers“, I have said it before and I’m sure you have heard plenty of “social media speakers” say it before too. But when I talk to businesses and they ask me, how many followers I have and ask how can they reach my audience and gain the same amount of followers and more, it’s tough to say, it’s not about the numbers. Even with Twitter’s new list feature people are already trying to create a social algorithm measuring the amount of followers you have to how many Twitter list you are in and the name of those list compared to your tweet content for validation. Sounds crazy right….

To my point when I say it’s not about numbers, I do mean it. My usual response is it’s about the relationships you have with your connections no matter which social network. It could be a Linkedin or Facebook Fan pages, you could have thousands of connections or fans but without any true relationship with your community, the numbers are just that, numbers.

But what about brands who are now looking to Twitter, Facebook, blogs and “influencers” to create “viral” content to market their product or service? How do brands select who they should reach out to? What are brands going to look at to see if you have an audiences or not? You guessed it, they’re going to look at your Twitter followers, now list count, RSS subscribers and any public analytics number they can find online. So, to completely say it’s not about the numbers? You lie.

Here are 11ways brands look for influencers on the social web

1. Compete.com

2. Technorati blog rankings – http://technorati.com

3. Tweet Grader:

4. AdAge Power 150 Rankings

5. Blog Postrank via http://www.postrank.com

6. Twitalyzer Twitter influence rankings

7. Your Twitter list count
8. RSS Subscribers via Feedburner – http://feedburner.google.com
9. Alexa rankings – http://www.alexa.com
10.  Linkedin Connections

11. Facebook fans

12. BackType comment engagement numbers

Still this isn’t a green light to gain as many fans, friends, connections or followers as possible but evaluate your goals for establishing true meaningful relationships on the social web.

Posted on October 8, 2009 - by Wayne Sutton

Twitoaster launches API and WordPress plugin to bring twitter conversations & analytics to your site.

The Pitch
Twitoaster ( http://twitoaster.com ) – the service threading conversations on Twitter, favorite of New York Times writer David Pogue – is launching its open API on Thursday, October the 8th.

This API will open all Twitoaster’s data and services (conversations threading and archiving, statistics, search…) to third party applications.

This could be a great news for many Twitter app developers, as they’ll find here a very easy way to integrate conversations and statistics in their applications.

Companies looking to manage efficiently their Twitter(s) account(s) could also be interested. For example, it will be quite simple to include their Twitter conversations in their CRM.

For bloggers, a WordPress plugin using the Twitoaster API has also been released ( http://wordpress.org/extend/plugins/twitoaster/ ). The plugin automatically retrieves Twitter replies to Blog’s posts. These “Twitter comments” are displayed like comments, on the posts pages they are related to.

Twitter: http://twitter.com/twitoaster
Site: http://twitoaster.com

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Being that Twitoaster WordPress plugin was just launched today and I just installed it here on SocialWayne.com, I wil follow-up with a review in a few weeks but if you ReTweet this post, then you should see how Twitoaster works.

Disclaimer:
I have no investment or relationship with the creators of this site.