As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.
About Eli Pariser
Pioneering online organizer Eli Pariser is the author of "The Filter Bubble," about how personalized search might be narrowing our worldview.
infographic- Pew Internet Research: Generations Online in 2010
No matter if you're a large brand or a small business I believe everyone should manage and monitor their online reputation. The team at Digimind created a statical infographic outlining online reputation by the numbers.
A few key statics from the online reputation by the numbers infographic is that 76% of US retailers said user-generated content will have greater impact on their marketing goals in the future. Reputation risk is ranked first among risk priority for company mangers, along with 58% of executives believe the risk of reputation should be addressed by the management committee [...]
As we start to wrap up 2010, brands continue to experiment with technologies to bridge online, offline and mobile users to increase customer interactions. Last month Google along with T-Mobile, DIAGEO, Buick, Walt Disney Pictures, and Delta Airlines launched a new Google Goggles marketing experiment with the focus for people to explore the world using mobile devices. Here's an excerpt from the announcement.
They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and [...]
Today while visiting Crabtree Valley Mall I walked into the Gap store to see if they had any offline location based marketing signs due to all of their recent promotions with Foursquare and groupon. I know the groupon promotion was a one day special but I thought the Foursquare promotion was still going on.
I decided to ask one of the Gap employees about the Foursquare promotion and they said they think it was a certain percentage off after checking into a least three Gap locations. Little did they [...]