A few weeks ago I had the privilege to speak at the Triangle Chapter of the American Marketing Association luncheon with with Jim Tobin and Chuck Hester on Building Your Personal Brand Through Social Media. I only had about 5 minutes for an intro conversation on the topic before we went into a panel discussion and Q&A. Below are my keynote slides and notes.
A few points I tried to emphasize in a limited time were.
- Everyone has an online Identity
- It's up to You (the individual) to manage your identity