Geosocial is huge trend that continues to entertain us all. As we all know, things change incredibly quickly in the world of the internet, so we decided to update our infographic The Geosocial Universe a few months short of the one year anniversary of its first iteration
When most people are talking about popular location-based applications such as foursquare, yelp, gowalla, and loopt the conversation is more about users, badges, check-in specials/rewards and value and less about privacy. Even though has changed a little with the recent news about both Apple and Google tracking smartphone users. Privacy using location-based applications is still a topic that is not discussed enough.
With that being said here's some valuable information from the "U.S. Smartphone App Users Concerned with Privacy When it Comes to Location" post via the Nielsen Wire.
Strategy, insights and reactions from the geo/location-based industry for business, small and large. Sent once a month with bonus messages. Just $2.99 a month.
You can sign-up here: http://letter.ly/waynesutton
Why $2.99 ?
Because "The Check-in" will offer premium content and research not featured on SocialWayne.com
How often and when?
"The Check-in" will be emailed once a month. The first email will be sent on Tuesday, January 18, 2011.
Can you repost content sent in the "The Check-in"?
Not without permission.
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Then join my free newsletter [...]
Yesterday Ad Age posted an interesting article about how they measure foursquare check-ins using Trendrr. In the post Ad Age stated they look at what are the popular cities that foursqure users check into Starbucks locations with New York Starbucks locations topping the list followed by Washington, D.C., Los Angeles, Boston and Chicago.
Also included in the article was a merchant chart showing the top check-ins for the past seven days. Here's the list of the top 10 merchant locations foursquare users are checking into from the last seven days.
Are you surprised by the merchants on the [...]
flickr photo by: Wisconsin Historical Images
As I stated in one of my previous blog post called I just checked into your blog, the act of checking in has created a new wave of applications to enable people to check into almost anything. You could always create fake locations in location-based applications and check into miscellaneous items. For example I recall one dinner at SXSW where people where checking into a woman's bra and another situation where people were checking into a guys pants. That's all fun for the moment and it was a somewhat ok thing to do when you're at a conference [...]
2010 is coming to an end and if one technology predication lived up to the hype it was the adoption and growth of location-based applications. There were check-in specials, swarm badges and various brands starting to take location-based applications main stream.
What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application survey below. Thank you!