Sometimes I just chuckle and just shake my head when I see tweets or hear complaints and rants about how QR Codes suck, or don't use QR Codes for this or that and my personal favorite, NFC is better than QR Codes, especially when it comes from "thought leaders" or a super savvy "social media guys/gals". I chuckle because there's a huge educational curve for QR Codes to go main stream in the USA but they have taken off and proven valuable as when have seen over the years in Japan/China with all of their smart technology. Personally I think the biggest problem for some marketers is that no one [...]
No matter if you're a large brand or a small business I believe everyone should manage and monitor their online reputation. The team at Digimind created a statical infographic outlining online reputation by the numbers.
A few key statics from the online reputation by the numbers infographic is that 76% of US retailers said user-generated content will have greater impact on their marketing goals in the future. Reputation risk is ranked first among risk priority for company mangers, along with 58% of executives believe the risk of reputation should be addressed by the management committee [...]
Yesterday Ad Age posted an interesting article about how they measure foursquare check-ins using Trendrr. In the post Ad Age stated they look at what are the popular cities that foursqure users check into Starbucks locations with New York Starbucks locations topping the list followed by Washington, D.C., Los Angeles, Boston and Chicago.
Also included in the article was a merchant chart showing the top check-ins for the past seven days. Here's the list of the top 10 merchant locations foursquare users are checking into from the last seven days.
Are you surprised by the merchants on the [...]
The INFLUENCERS video is 13:56 long but it's worth viewing. Grab a cup of coffee and enjoy.
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
Written and Directed by Paul Rojanathara and Davis [...]
It hurts my eyes to see provocative profile pictures of half-naked women and other racy avatars in my twitter stream from squatters who have hijacked brand names. I may not be following these accounts but when I do keyword searches or just looking for brands on Twitter, only to find out that they have yet to claim their brand name is sad. It's even sadder if they have attempted to get access to their brand name twitter account and were unsuccessful. But with the growth of Twitter and dealing with all of the spam, please be patient with the Twitter team.
Photo via AdAage.com