The INFLUENCERS video is 13:56 long but it’s worth viewing. Grab a cup of coffee and enjoy.
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.
I’m almost at the point to where I hate the words “influence” or “influencer” but after watching this video, I’m cool with it again just as long as we don’t see anymore find the “influencers” projects in the near future.
A few takeaways I got from the video was:
- If you’re a startup or have a product you have to decide if you want to stay small and cool or go big and be liked by a lot of people
- Looking at trends how brands embrace cultures
- The concept of how brands are trying to reaching “influencers” online is out of control
- Become a mentor
What are some of your takeaways from the video?