This infographic, A History of Disruptive Innovations in B2B Marketing, looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals.
But the release of this infographic is emblematic of another change — albeit a smaller, more nuanced change. It heralds a refined approach to content marketing.
A History of Disruptive Innovations is different. We are releasing it jointly with a new product. Why? Because the product, called Eloqua Engage for iPad, is the convergence of four of the disruptions expertly visualized [...]
If there's two things most of my friends and colleagues know about me is that I love living in the Triangle, NC area which includes Raleigh, Durham and Chapel Hill and that I love technology/gadgets/social media. This area has one of the largest and smartest technology communities in the world and more than often I think is over looked by others.
A few weeks ago I saw a tweet from someone asking about what cities have strong social media communities and they were listing New York, Austin, Miami and the "Valley" which are worthy but don't forget about the Triangle area too. With more [...]
This session offers entry and intermediate level participants an understanding of the impact of social media on B2B companies. Attendees will leave with a hands-on understanding of how to evaluate social media’s relevance for B2B industries, how to set up employee guidelines for social media participation, how B2B sales forces can leverage social media, and how to leverage social media for inbound sales leads.
B2B marketers around the world are slowly understanding that regardless of industry, their customer base is active online. In this session industry leaders in leveraging social media [...]