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The History of Disruptive Innovations in B2B Marketing – infographic


This infographic, A History of Disruptive Innovations in B2B Marketing, looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals.

But the release of this infographic is emblematic of another change — albeit a smaller, more nuanced change. It heralds a refined approach to content marketing.

A History of Disruptive Innovations is different. We are releasing it jointly with a new product. Why? Because the product, called Eloqua Engage for iPad, is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic.

Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing. Best yet, the correspondence is automatically updated in the user’s Eloqua databases.

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