Posts Tagged ‘micro-blogs’

Posted on October 16, 2009 - by Wayne Sutton

BlogWorld Video: The role for blogs in an age of micro-blogging from Rick Klau @rklau of Google

The role for blogs in an age of micro-blogging from Rick Klau @rklau of Google

Video from session:

Notes
Microblogs are complementary not competitive
Conversations are fragmenting
You can either go where the readers are or wait for them to come to you
People will only engage with people where they are already commenting
You can go to where they are or you can wait for them to come to you
Measure what matters: Traffic != influence
Keys to building a lasting community = Content + Passion + Engagement
Success with a blog is about commenting to values
Don’t become a slave to focus on your blog without having fun

What are the keys = I control every pixel on my blog
You can personalize your blog over micro-blogs: widgets, links, theme, header,

Posted on February 27, 2009 - by Wayne Sutton

Email marketing booming in the recession, Bronto's CEO talks startups, marketing but thinking twitter with Tweetica

Yesterday Bronto, an email marketing service provider based in Durham, NC held an open house to invite the community to view their new office space. I got word about the open house event via twitter from a few of their coworkers (@Covati @djwaldow ) and decided to attend. Immediately when you walk in to the new Bronto, you’ll notice a huge dinosaur which is their logo/mascot and bright painted walls.

The space is awesome & I’m hoping to host a few meetups in the future there too. The event started at 5:00 p.m. and at 6:00 p.m. Bronto’s CEO Joe Colopy (@colopy on twitter) gave a brief presentation on the history of Bronto in which he talked about how he co-founded the company out of his house in 2002, the various office spaces and the how Bronto recently won the best customer service department award.

After Joe’s presentation I had a chance to ask him 3 questions:

1. Why does he think email marketing is so important, durning a time while companies are cutting marketing budgets.
2. What is his #1 reason why someone should use Bronto.
3. What advice would he give people looking to launch a start today.

Here’s the interview:

After the interview, Joe showed me a demo of his new twitter analytics and automation site called Tweetica. I was surprised that he was working on it but excited to see that a CEO with kids and a growing company has time to work on a new twitter app but I guess that what has made him so successful; always thinking ahead. Joe is thinking about the future of mobile and micro-messaging and how sites like twitter along with facebook status updates reminds him of email in it’s early stages and is looking to embrace those technologies with Bronto. Of course you can track the status of Tweetica on twitter as @Tweetica.

• Are you working on a startup during the recession?
• Does twitter remind you of the early stages of email?
• Are you using email marketing more or less now and if so what company are you using?

Posted on November 14, 2008 - by Wayne Sutton

Charlotte WordCamp: It's all about WordPress, Design, Plugins, Promotions & Networking

This Saturday is Charlotte WordCamp also known as CLTWordCamp. The event is being organized by Creative Strategist, Jason Keath. (thanks Jason) The schedule is below and you can follow the conversation on twitter via the CLTWordCamp tag. I’m not sure about a video live stream yet but I’ll see what we can work out.

As this being my first WordCamp I’m excited to join others who are passionate about WordPress. Also I’m looking forward to joining other colleges on a panel to discuss promoting and marketing your blog and the keynote session from Mark Jaquith.

If you have any questions for not only for the panel but for CLTWordCamp attendees you can ask them here using google moderator.

Schedule:
09:45 – 10:00: Introductions
10:00 – 11:00: WordPress for Beginners
10:00 – 11:00: Meet and Greet
11:30 – 12:15: Technical & Design Panel
12:15 – 01:00: Lunch
01:00 – 01:45: Content Development/Technique Panel
02:00 – 02:45: Promotion/Marketing Panel
03:00 – 04:00: Keynote Speaker (w/ Q&A) – Mark Jaquith

Also I still want to apologize again to the Triangle, NC (Raleigh, Durham, Chapel Hill) community for WordCampRDU being suspended. Someone else will be planning WordCampRDU for 2009.

Again looking forward to Saturday for CLTWordCamp and as always follow the tweets (@waynesutton) for updates.