I almost called this post Victoria's Secret brings sexy back to QR Codes but QR Codes were never sexy so that would be a lie. Instead I went with "Victoria's Secret uses QR Codes to help you undress women with your smartphone". What do I mean? Just take a look at the photos below from Victoria's Secret new "Sexier Than Skin" ad campaign.
You may not be exactly undressing a women but the QR Code is placed in the right position covering up parts the models body that you can only see after you scan the QR Code. It's cleaver in terms of finding a way to use QR Codes / sex sells QR Code [...]
Sometimes I just chuckle and just shake my head when I see tweets or hear complaints and rants about how QR Codes suck, or don't use QR Codes for this or that and my personal favorite, NFC is better than QR Codes, especially when it comes from "thought leaders" or a super savvy "social media guys/gals". I chuckle because there's a huge educational curve for QR Codes to go main stream in the USA but they have taken off and proven valuable as when have seen over the years in Japan/China with all of their smart technology. Personally I think the biggest problem for some marketers is that no one [...]
This is just cool. Google I/O starts tomorrow and Google created an awesome countdown clock, along with the Android logo holding a QR Code sign that will take you to the Google I/O Android App or app site page.
To capture the awesomeness I recorded a screencast of the Google I/O page.
Scanning the QR Code with an iPhone took you to the Google I/O Android app page
Scanning the QR Code with an Android App took you to the app's page in the Android App market.
Wish I going to Google I/O ... maybe next year! Are you?
Looks like my friend Jeff Turner has seen enough bad QR Code marketing examples the he was about to go postal on QR Codes.
I don’t hate QR codes. I hate how QR codes are being used. I hate the lack of thought being given to QR Code use and I hate the hype over their use. But I don’t hate QR codes. QR codes are inert. QR codes are only as good as you make them. via Jeff Turner
I know what you mean Jeff! It's not QR Codes as the technology but poor implementation and the lack of value people think of when using QR Codes in mobile marketing. Lucky enough Jeff received a tweet from [...]
If you're looking [...]
Just because you don’t get QR Codes doesn’t mean they won’t become relevant in the future of marketing & customer engagement
For those of you have been reading this blog over the past month know that I've been covering the various use cases for QR Codes and how to effectually implement QR Codes for marketing and customer engagement. You can thank Kipp Bodnar who introduced me to QR Codes a few years ago and Robert Rice who re-energized my QR Code infatuation earlier this year for that. Since then I've done a lot of research on how to measure QR Codes, create QR Codes for various types of content such as Facebook like actions, vcards, mobile websites and help launched two QR Code projects in Raleigh, NC. One [...]