Offline, Online Mobile Marketing experiment with Google Goggles and Brands

As we start to wrap up 2010, brands continue to experiment with technologies to bridge online, offline and mobile users to increase customer interactions. Last month Google along with T-Mobile, DIAGEO, Buick, Walt Disney Pictures, and Delta Airlines launched a new Google Goggles marketing experiment with the focus for people to explore the world using mobile devices. Here's an excerpt from the announcement.

They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and [...]

Gap uses QR codes for marketing but no sign of Foursquare in stores


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Today while visiting Crabtree Valley Mall I walked into the Gap store to see if they had any offline location based marketing signs due to all of their recent promotions with Foursquare and groupon. I know the groupon promotion was a one day special but I thought the Foursquare promotion was still going on.

I decided to ask one of the Gap employees about the Foursquare promotion and they said they think it was a certain percentage off after checking into a least three Gap locations. Little did they [...]

Does a Whole Foods outdoor Foursquare blackboard ad equal instant check-in success?

Photo by: dpstyles™

Foursquare co-founder Dennis Crowley @Dens posted a photo to his flickr stream of a Whole Foods location with a Foursquare blackboard outdoor ad/sign. The ad reads “Every 5th check-in receive a small scoop of house-made gelato from out gelato bar. Redeem offer (before it melts) at our gelato bar in our second floor cafe.” Is the idea of the ad ground breaking or new or the next level of “social media marketing” or location-based marketing? No, but it is smart. It’s smart that the owner/manager of the Whole Foods location understands that it takes an effort [...]

9 offline lead generation tips for businesses exploring location based marketing

From TriOut to @Foursquare to @Whrrl to @Brightkite and Yelp, some businesses are struggling finding ways to promote their check-in specials and other location-based promotions. Even with the recent news of @Loopt reaching 4 million users, myTown with 2 million users and Foursquare just passing the 2 million user mark last week the main stream adoption of location based services still has a long way to go. Currently more businesses are using Facebook and Twitter for social media marketing but for businesses looking to cash in on the location check-in wave businesses may have to put a bigger [...]

Offline marketing your Facebook fan page: Facebook joins Google, Foursquare & Yelp with window decals. Will you stick it?

It was reported earlier that Facebook started sending some businesses window decals to Facebook fan page administrators to place in a viewable area. Ironically a few weeks ago someone from a restaurant downtown Raleigh had walked into the office asking where he could have some made. I'm not sure if he received one of the Facebook fan page window decals being the letter stated it was only  being mailed to a few selected businesses.

Today I was able to read  the letters but this one wasn't sent to a  business but to a local university. It's good to see Facebook not only sending window [...]

5 signs you need to spend more time offline

  1. All you wear are geek shirts / social networking shirts, and only geeks know what they mean.
  2. You call your family members and friends by their Twitter names.
  3. When you see people you haven't talked to in a long time they ask you: "Are you going to tweet about me?"
  4. Your last two social gatherings were Tweetups.
  5. You have Instant Message, Twitter & Facebook chats with your spouse and you're in the same house at the same time.

If you have any additional reasons, let me know in the comments. :)