The unofficial check-in guidelines for using location-based services

Location-based services continue to be the hot topic of the marketing and tech space. New location-based apps are launching weekly and existing location based apps are growing their user base faster than you can check-in into to @starbucks. But with everyone checking into to what everyone is called the next big thing I think it's time for some unofficial guidelines for checking in using a few of the popular location based services.

Below are a few guidelines for using  location-based services.

Adding locations:

  • Add real locations only
  • Add as much information about the location as [...]

Presentation: Location Based Marketing in 2010

Today I spoke at the Triangle AMA Social Media Boot Camp about location based marketing. Below is my presentation which includes a definition of what I believe location based marketing is/should be. Take a look below.

Location based marketing is the interaction with customers by their location offering value based opportunities to increases customer loyalty and social sharing in which you can measure.



What are your thoughts on location based marketing?

Case Study: Golden Corral “Cary” launches a location-based check-in iPad contest. Location-based marketing 101


As location-based marketing continues to catch on more companies are coming up with creative ways to attract customers. If you look at maybe 7 out of 10 examples of companies using location-based services I would say that restaurants are leading the way. Reason be that restaurants have a consistent traffic of customers walking through there doors but they also have the challenge gaining new customers and keeping their existing customers therefore making location-based marketing a perfect mix.

Last week we met with MMI Public relations to discuss location-based marketing opportunities for [...]