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At the core of location-based services is the term check-in. The act of checking in using location-based applications can announce to your friends and/or social graph that you are physically present at a location. From there a business/location owner can reward you for visiting the location or by publicly announcing that you’re at a location your friends may join you. The location could instantly turn into a hot spot with more of your friends joining you in a matter of minutes. Now, take the same concept and apply it to websites.

With most static websites there’s very little [...]

Comic – A simple lesson about location-based applications and privacy from Batman and Robin.

This is too funny especially if you're a location-based services fan and love a good comic. Batman tells Robin to stop checking into the Batcave on FourWhere. Ironically Fourwhere is an actual product made by the guys at Sysomos.

Tip: GreggVM

Although the comic is funny, it is a simple reminder about privacy using location-based applications to check-in such as Foursquare, TriOut, Whrrl, Gowalla, loopt and the many others. Basically don't check-in at your home base or other places where you don't want people to find you or a secret place. I think this may [...]

Presentation: Location Based Marketing in 2010

Today I spoke at the Triangle AMA Social Media Boot Camp about location based marketing. Below is my presentation which includes a definition of what I believe location based marketing is/should be. Take a look below.

Location based marketing is the interaction with customers by their location offering value based opportunities to increases customer loyalty and social sharing in which you can measure.



What are your thoughts on location based marketing?