Today I spoke at the Triangle AMA Social Media Boot Camp about location based marketing. Below is my presentation which includes a definition of what I believe location based marketing is/should be. Take a look below.
Location based marketing is the interaction with customers by their location offering value based opportunities to increases customer loyalty and social sharing in which you can measure.
Location Based Marketing in 2010
View more presentations from Wayne Sutton.
What are your thoughts on location based marketing?
