Guest Post: The Great Debate: Are Meta Keywords Worth Your Time?

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Amanda DiSilvestro is a writer on topics ranging from social media to background checks. She gives advice to entrepreneurs for the leading business directory,

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To get straight to the point, I think Meta Keywords are annoying. For those who are unfamiliar, as you create and design your website you will be prompted to insert Meta Keywords. These keywords, words that are most relevant to describing your site, are hidden from the public because of what we call Meta Tags, or pieces of code seen only by search engines. The keywords are [...]

Only 1 Percent of Web Visits Comes from Social Media?

From  Marketing Pilgrim: Under 1 Percent of Web Visits Comes from Social Media

In yet another attempt to measure social media ROI, ForeSee developed their “Social Media Value Benchmark,” which ranks web visitors based on how the customer came to the site, how much they spent, how they felt about the experience and whether they’re likely to return.

ForeSee’s initial results, after surveying nearly 300,000 consumers, is that people who were influenced by social media spend more and are more satisfied and loyal customers than those who aren’t influenced by social [...]

More Google search algorithm changes to help users find high-quality sites

More Google search algorithm changes announced from Google today. This time its about finding more high-quality  sites from search results as the search engine war vs content farms continues. They also mention what roll the Google Chrome Personal Blocklist Chrome extension played in making changes to the search algorithm. Here's an excerpt from Google's official blog.


It’s worth noting that this update does not rely on the feedback we’ve received from the Personal Blocklist Chrome extension, which we launched last week. However, we did compare the Blocklist data we [...]

Google search algorithm changed with more focus on original content

Yesterday Matt Cutts posted that Google has changed their search algorithm to focus more on original content. Below is an excerpt from his post:

My post mentioned that “we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.” That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week.

This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a [...]