location-based applications – deals, check-ins and demographics – infographic

During the month of December I conducted a location-based marketing/applications survey from the readers of SocialWayne.com and The Location Based Marketing Association. My thanks to the 81 of you who responded to my LBS survey request going into the holidays. Here's the breakdown of your responses.


via SoicalWayne.com and The Location Based Marketing Association

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Other data not shown in the location infographic:

Favorite location-based marketing promotion of 2010:

Foursquare and [...]

Top 143 Location-Based Articles from 2010

It's that time of the year again. Time to take a look back at the year that defined mobile marketing and location-based apps. You could almost call 2010 the year of the check-in or the year that checkins went mainstream. Regardless the 2009 technology predictions were true. 2010 was all about location, location, location. Here's a look back a the top 143 location articles from 2010.

Location-Based Marketing/Application Survey

2010 is coming to an end and if one technology predication lived up to the hype it was the adoption and growth of location-based applications. There were check-in specials, swarm badges and various brands starting to take location-based applications main stream.

What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application survey below. Thank you!

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The 8 roles of location based marketing

For the record: There are no location-based experts. Everyone is learning. Brands are testing, agencies talking ROI & Devs. continue to codeThu Dec 02 18:54:02 via CoTweet

Yesterday I posted the tweet "For the record: There are no location-based experts. Everyone is learning. Brands are testing, agencies talking ROI & Devs. continue to code". I was venting [...]

23 location-based terms every marketing agency and business should know

Recently a few reports stated despite the popularity among tech evangelist many individuals were unaware of location based applications such as @TriOut, @Foursquare, @brightkite, @whrrl, @gowalla and more. The reports also stated due to the limited amount of awareness but still having millions of users there was little value in using various location-based applications in marketing campaigns. Some have also stated that location-based apps won’t become as popular as social networks such as Twitter and Facebook unless more businesses start offering more check-in specials/coupons to their [...]

This Week in Location: 33 Location-based must read articles you may have missed

What a week for location-based applications/services. From being called the next big thing in social marketing to being said no one is using location-based apps, this week one of the most exciting week for location-based applications in a while. Here's a list of 30 location-based articles you may have missed from last week.

  1. Awesome Infographic: Mobile Advertising & The Rise Of Mobile Coupons
  2. Like a Robot Struck by Lightning: Gowalla to Launch Write API, Possibly With Pictures
  3. 6 Reasons why you should check-in with location-based services such as TriOut, Foursquare, Brightkite, Whrrl, [...]

9 offline lead generation tips for businesses exploring location based marketing

From TriOut to @Foursquare to @Whrrl to @Brightkite and Yelp, some businesses are struggling finding ways to promote their check-in specials and other location-based promotions. Even with the recent news of @Loopt reaching 4 million users, myTown with 2 million users and Foursquare just passing the 2 million user mark last week the main stream adoption of location based services still has a long way to go. Currently more businesses are using Facebook and Twitter for social media marketing but for businesses looking to cash in on the location check-in wave businesses may have to put a bigger [...]