Video: Real talk about influence, creativity and what it means to be an influencer

Hat tip to Dave McClure who ironically I'm influenced by for posting the short documentary video called INFLUENCERS on his blog.

The INFLUENCERS video is 13:56 long but it's worth viewing. Grab a cup of coffee and enjoy.

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis [...]

You Lie! Numbers do matter: How brands look for influencers on the social web

A few years ago showing your RSS subscribers numbers was a big deal for validating your blog success and/or readership. Fast forward to 2009 you'll see banner ads not saying how to get more blog readers but how to get more Twitter followers. I know you have heard the saying, "It's not about the numbers", I have said it before and I'm sure you have heard plenty of "social media speakers" say it before too. But when I talk to businesses and they ask me, how many followers I have and ask how can they reach my audience and gain the same amount of followers and more, it's tough to say, it's not [...]