Podcast: The Social Geeks Episode 41 – On The Right Path

TheSocialGeeks Episode 41 - The Right Path

Join Caleb Elston, Robert Murray, Chris Miller and myself as we have great conversations around:

  • Facebook buys Gowalla.  What was the real purpose?
  • Is Path.com the new mobile app to beat?
  • If you have a whim to do something, Whim is the mobile app you need.
  • Are we too far ahead of the adoption curve of the normal user?
Please visit our new sponsor Headway for the simplest drag and drop interface for Wordpress Theming

TheSocialGeeks is part of Spiked Studio [...]

location-based applications – deals, check-ins and demographics – infographic

During the month of December I conducted a location-based marketing/applications survey from the readers of SocialWayne.com and The Location Based Marketing Association. My thanks to the 81 of you who responded to my LBS survey request going into the holidays. Here's the breakdown of your responses.

via SoicalWayne.com and The Location Based Marketing Association

Embed This Post on Your Site

Other data not shown in the location infographic:

Favorite location-based marketing promotion of 2010:

Foursquare and [...]

Top 143 Location-Based Articles from 2010

It's that time of the year again. Time to take a look back at the year that defined mobile marketing and location-based apps. You could almost call 2010 the year of the check-in or the year that checkins went mainstream. Regardless the 2009 technology predictions were true. 2010 was all about location, location, location. Here's a look back a the top 143 location articles from 2010.

Location-Based Marketing/Application Survey

2010 is coming to an end and if one technology predication lived up to the hype it was the adoption and growth of location-based applications. There were check-in specials, swarm badges and various brands starting to take location-based applications main stream.

What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application survey below. Thank you!


Comic – A simple lesson about location-based applications and privacy from Batman and Robin.

This is too funny especially if you're a location-based services fan and love a good comic. Batman tells Robin to stop checking into the Batcave on FourWhere. Ironically Fourwhere is an actual product made by the guys at Sysomos.

Tip: GreggVM

Although the comic is funny, it is a simple reminder about privacy using location-based applications to check-in such as Foursquare, TriOut, Whrrl, Gowalla, loopt and the many others. Basically don't check-in at your home base or other places where you don't want people to find you or a secret place. I think this may [...]

Screencast: How TriOut plans to help solve check-in fatigue with Foursquare and Gowalla

Guest Post by Lawrence Ingraham @lawpower, Founder/lead developer at TriOut. This is the tenth in a series of posts detailing the history, design and features of TriOut v2 for iPhone.

We've shown you how you can see your friends recent activity of Foursquare, Gowalla and Facebook. Now we're going to share how you can use TriOut to check in with Foursquare and Gowalla. Here's a screencast I took today at lunch showing it in action.

Now, to make things clear, I've checked into Jimmy John's using TriOut, Foursquare and Gowalla before. If this were a new location which nobody has ever [...]

TriOut 2 Dev Journal: You can see your friends check-ins on Foursquare, Gowalla & Facebook too.

Guest Post by Lawrence Ingraham @lawpower, Founder/lead developer at TriOut. This is the ninth in a series of posts detailing the history, design and features of TriOut v2 for iPhone.

Sorry for the lack of updates lately. We've been absolutely slammed trying to get the app complete in time for the NC State Fair. (If you're in North Carolina, plan on coming by the State Fair on Thursday to take part in the TriOut scavenger hunt and say hi while you're there!)

We submitted the new app to Apple last Monday and hope to see it approved later this week. I thought I'd review some of the main [...]