The Business Value of LinkedIn – infographic

Despite having over 100 million members and being a valable social network for job seekers, entrepreneurs and businesses I still hear some people saying they don't understand the value of LinkedIn. If that's you, take a look at the The Value of Being LinedIn infographic below by OnlineMBA.

The Value of Being LinkedIn
LinkedIn has become an essential networking tool for professionals across all demographics. While the comparisons to Facebook are inevitable, the way people use LinkedIn to connect to others reach a different market.

[Source: Online MBA]

How valuable is LInkedIn to you or [...]

Does a Whole Foods outdoor Foursquare blackboard ad equal instant check-in success?

Photo by: dpstyles™

Foursquare co-founder Dennis Crowley @Dens posted a photo to his flickr stream of a Whole Foods location with a Foursquare blackboard outdoor ad/sign. The ad reads “Every 5th check-in receive a small scoop of house-made gelato from out gelato bar. Redeem offer (before it melts) at our gelato bar in our second floor cafe.” Is the idea of the ad ground breaking or new or the next level of “social media marketing” or location-based marketing? No, but it is smart. It’s smart that the owner/manager of the Whole Foods location understands that it takes an effort [...]

8 recent examples of using QR Codes for marketing and/or brand awareness

It seems that QR Codes are finally catching on in the USA. The geeks have been screaming about QR codes and talking about how cool they are for years and if you find the right geek you might even receive a business card with a QR code on it. QR which stands for "Quick Response" was created by Japanese corporation Denso-Wave in 1994. A QR Code is a matrix code (or two-dimensional bar code). QR codes are huge overseas and are used in various ways such as purchasing products to check-in users to locations

QR Codes recently have become a hot subject for marketing agencies and social media [...]

23 location-based terms every marketing agency and business should know

Recently a few reports stated despite the popularity among tech evangelist many individuals were unaware of location based applications such as @TriOut, @Foursquare, @brightkite, @whrrl, @gowalla and more. The reports also stated due to the limited amount of awareness but still having millions of users there was little value in using various location-based applications in marketing campaigns. Some have also stated that location-based apps won’t become as popular as social networks such as Twitter and Facebook unless more businesses start offering more check-in specials/coupons to their [...]