How to manage social media success like American Idol 2011 contestant Scotty McCreery

I'm not a huge American Idol viewer as a matter of fact I don't watch a lot of TV outside of V (now canceled), Smallville (series just ended), sports and news. But when a North Carolina native makes it on the big screen especially in a reality contest I try to tune in and support. This year for American Idol, Scotty McCreery from Garner, NC is one of the top three finalist. Scotty is the third North Carolina native that has made it to the top three joining Clay Aiken from Raleigh, NC and Fantasia Barrino from High Point, NC. As I stated in my Ignite Raleigh talk a few years ago "we own [...]