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P&G Uses Behavior Change Technology and The Braxton Sisters For More “Gains” During ESSENCE


During ESSENCE Festival 2014 I had the opportunity to participate in a meet and greet with various Gain’s representatives and their newest ambassadors The Braxton Sisters. Tamar Braxton was in full form as the sisters shared their experiences who they used Gain products to keep their children cloths and travels clothes smelling fresh.

Gain had a demo area setup explaining how their new Gain flings product was technology advanced to create happiness by its smell. I was interested how they were measuring the happiness and decided to give the demo a try. The way the technology work is that it measured my “happiness” by using a computers camera to record my facial expression, along with my senses via my hand on a sensor, all based off of my reactions after I smell the gain product. I found it interesting and was “happy” to see a demo on how Gain was able to validate their product can creating happiness by the smell of their product.


Read More ESSENCE on
2014 ESSENCE Festival
Part 1: ESSENCE Festival 2014 New Attendee Record with over 550,000 attendees
Part 2: Interview with ESSENCE president Michelle Ebanks on Women and Innovation with Google Glass
Part 3: P&G Uses Behavior Change Technology and The Braxton Sisters For More “Gains” During ESSENCE
Part 4: Verizon Connects ESSENCE To the World
Part 5: An ESSENCE Fest with McDonald’s @mcdscene + #365BlackAwards
Part 6: Ford Empowers Culture during ESSENCE #fordup
Part 7: An interview with Anthony Anderson on Black-ish at ESSENCE
Part 8. An actor with a purpose, Nate Parker talks Beyond the Lights
Part 9: Can ESSENCE Festival be the SXSW for African- Americans?
Part 10: 6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon
Part 11: Nielsen’s Diversity Intelligence Data Will Make You Rethink Inclusion
Part 12: Photos From ESSENCE Festival 2014

Full ESSENCE coverage on can be found at:

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