Nielsen, a leading global information and measurement company that provides market research, insights & data about what people watch, listen to & buy hosted a #ConsciousConsumer luncheon focused on their “Diverse Intelligence Insights” during Essence Festival 2014. Nielsen also had a large interactive booth at Essence, that featured a DJ, iPad sign-ins and a photo booth.
I attended the luncheon session focused on the Conscious Consumer lead by Nielsen executives Rebecca K. Roussell and Cheryl Pearson-McNeil. Below are some of the photos from the Nielsen Essence booth, the #ConsciousConsumer luncheon along with Nielsen’s Diversity Intelligence Data that Will Make You Rethink Inclusion.
Read NIELSEN CAPTURES CONSUMER “CONFESSIONALS” THROUGH INTERACTIVE EXPERIENCE AT 20TH ESSENCE FESTIVAL Press Release below:
Click to access nielsenpres.pdf
Read More ESSENCE on SocialWayne.com
Part 1: ESSENCE Festival 2014 New Attendee Record with over 550,000 attendees
Part 2: Interview with ESSENCE president Michelle Ebanks on Women and Innovation with Google Glass
Part 3: P&G Uses Behavior Change Technology and The Braxton Sisters For More “Gains” During ESSENCE
Part 4: Verizon Connects ESSENCE To the World
Part 5: An ESSENCE Fest with McDonald’s @mcdscene + #365BlackAwards
Part 6: Ford Empowers Culture during ESSENCE #fordup
Part 7: An interview with Anthony Anderson on Black-ish at ESSENCE
Part 8. An actor with a purpose, Nate Parker talks Beyond the Lights
Part 9: Can ESSENCE Festival be the SXSW for African- Americans?
Part 10: 6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon
Part 11: Nielsen’s Diversity Intelligence Data Will Make You Rethink Inclusion
Part 12: Photos From ESSENCE Festival 2014
Full ESSENCE coverage on SocialWayne.com can be found at: https://socialwayne.com/category/essencefest/
