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Day 2: People of color impacting the social web – Sian Morson – #29DaysofDiversity


As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. For the past two years for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space. Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. Each post will include a picture, bio, two links from the selected person and this paragraph.

For 2012 I wanted to not just feature individuals but also ask a question to where each featured person could share their passion with others. For 28 Days of Diversity 2012 each post/person will answer the question “What motivates you to become successful?”

For the next 29 days since 2012 is a leap, come back to visit and/or to see who’s on the list. For day 2, I would like to introduce to some and present to others:

Sian Morson

Sian Morson

Twitter: @xianamoy



Sian is CEO & Founder of Kollective Mobile, and brings 15+ years of experience in digital development and leadership to the mobile marketplace. She has a passion for creative information design, a strong technical background, and a talent for developing a team culture of user experience innovation and effective product development. Her skills, excellent client relations, and drive and determination have made her a well-respected force in the industry.

Sian started her career as the dotcom boom was changing the fundamental way that we communicate, share ideas, and bring products to market. A graduate of NYU’s Tisch School of the Arts, she studied Film & Television but soon became enthralled by the incredible artistic and social potential in web technology; She went on to earn a Masters degree in Interactive Media Design from Middlesex University in London.

In 2010, she founded Kollective Mobile, a mobile development agency based in Oakland, CA. Kollective helps agencies and start-ups design and grow their mobile business, by providing strategy consulting and building great apps. Currently, Sian leads client relations and drives strategy and product development, including ArtKollect, our mobile and web solutions for art professionals.

What motivates you to become successful?

What motivates me to become successful is my core belief that information is power. We are living in an unprecedented time in history.We have access to so much more information that our ancestors did. What we do with it today will determine the tomorrows of generations to come. I am passionate about bridging the ‘digital divide’ and ensuring that our communities aren’t left behind. It is my hope that with with so many black tech entrepreneurs and start-ups with black founders that we can reach back and help those who are less fortunate than we are. It’s great to market apps and products to early adopters but it is critical that we remember our own communities as well.

You can follow the status of 28 Days of Diversity 2011 on, and syndicated on BlackWeb 2.0.

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