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Day 1: People of color impacting the social web – Will Lucas – #29DaysofDiversity


As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. For the past two years for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space. Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. Each post will include a picture, bio, two links from the selected person and this paragraph.

For 2012 I wanted to not just feature individuals but also ask a question to where each featured person could share their passion with others. For 28 Days of Diversity 2012 each post/person will answer the question “What motivates you to become successful?”

For the next 29 days since 2012 is a leap, come back to visit and/or to see who’s on the list. For day 1, I would like to introduce to some and present to others:

Will Lucas

Will Lucas

Twitter: @will_lucas



Will Lucas is the founder and CEO of AWLCo that houses web projects such as (, a mobile application that helps users “collect the good”, vinyu (, a mobile check-in application that enhances the consumer shopping experience, and Classbag (, an educational web platform. Lucas founded Creadio (, a custom Internet streaming service that develops custom radio and television stations for brands to promote their products and services in-house in 2007. It produces custom networks for some of the worlds largest brands.
A musician, innovator, and former radio DJ, Lucas is also curator for TEDxToledo, and a respected speaker on technology, entrepreneurship, and social issues.

He is a husband and father of one.

What motivates you to become successful?

“I want to fulfill my maximum potential. That’s really it. Success is just a byproduct of that. I heard someone say ‘You judge yourself based on what you know you can do, others judge you based on what you’ve done.’ I want to make it matter that I lived.”

You can follow the status of 28 Days of Diversity 2011 on, and syndicated on BlackWeb 2.0.

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