Archive for the ‘Social Media’ Category

Posted on December 13, 2011 - by Wayne Sutton

The Social Commerce Psychology of Shoppers – Infographic

Posted on December 12, 2011 - by Wayne Sutton

TEDx Video: The Killer Business and The Next Vision of the Web by Kimberly Dillion of House of Mikko

Title of Talk: Acknowledgment- The Killer Business Strategy

Kimberly Dillon @prettylittleceo is the founder of House of Mikko, @houseofmikko,where she manages Marketing and Product Strategy. She founded the company to address the challenges that women, specifically women of color face at the beauty counter. She has been featured in TechCrunch and ReadWriteWeb, named by Huffington Post as one of 25 Female Tech Founders to watch, and is a member of Women 2.0.
She started her career as an IT Consultant with Accenture and has over 8 years of marketing experience in the digital and consumer space, including a stint at Procter & Gamble. She has 2 undergraduate degrees from the University of Pittsburgh and an MBA from the University of Michigan. A lover of all things beauty, she won’t leave home with out eyeliner. Ever.

About TEDx?
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
At our TEDxBayArea events, TEDTalks videos and live speakers combine to spark deep discussion and connections in a small group setting.

Posted on December 8, 2011 - by Wayne Sutton

Guest Post: What does Google+ Need to Fix?

Guest Post Author:

Paul works in the marketing department for CliqStudios, a cabinet manufacturer that sells white kitchen cabinets and more factory-direct, and is a blogger and Apple fanatic.

We all know of Google’s dubbed “Facebook killer” called Google+ that has, in fact, failed to kill Facebook. We also know that the success of Google+ is also highly debated. Sure, it sports over 40 million users, but only a fraction of those users actually remain active. In contrast, as of last September, Facebook has over 800 million active users worldwide.
So, what went wrong for Google+?

From the outset of its beta, the primary selling point of the service was its almost too simple way of organizing your friends into Circles so you can share specifically and privately with only certain people. Circles was meant to be a means of one-upping Facebook’s lackluster and underused Lists feature.

However, Circles is by no means perfect, and the way it’s intended to be used is somewhat laborious. Using Circles is a manual process and requires you to drag and drop your friends in a variety of friend categories that you’ve created.

The problem is that friendships aren’t one or the other, and are constantly changing. Google+ can’t keep up with your life outside of your interactions on Google+, and thus requires you to continually evaluate your friendships and manually change them on the service.
If you think about it, most people wouldn’t bother spending the time to organize their friends into super specific categories, let alone keeping the Circles organized and up to date. This, basically, then renders Circles useless.

Shortly after Google+’s release, Facebook announced Smart Lists, a feature capable of automatically grouping some of your friends. For example, it creates Smart Lists for people you are related to, places you work, and for where you are currently living.
What’s more, and what is the most important part of Smart Lists in terms of updating relationship and organizing friends on a social network, is its ability to dynamically update. If a work friend leaves for a new job, he is automatically removed from that List once he updates his employment. Facebook is showing that developing better ways to categorize your friends without you having to think about it is important for its users.

Therefore, rather than Google+ requiring its users to manually update their Circles, Google should start to give Circles some artificial intelligence capable of evaluating and updating for you. While there’s not a way that I’m aware of for Google to know every detail of your life, there must be a way to analyze your behavior and interactions across the site to do this. I don’t know what that is, but I’ll leave it to the developers to figure out.

What do you think about Google+’s Circles? Do you use them? Do you constantly update them? Please share your opinion.

Posted on October 1, 2011 - by Wayne Sutton

32 Top Social Media and Online Tools for Entrepreneurs

Entrepreneurs what are your most used online tools?

Posted on June 23, 2011 - by Wayne Sutton

JESS3 and Eloqua releases The Content Grid v2 infographic

The JESS3 latest grid illustrates the role content plays in helping brands meet business objectives and buyers reach their individual goals. An added value of v2 is its outline for measuring content marketing success.

The original grid was recognized for giving insights into content marketing. But v2 goes even further: explaining the connection between content type and distribution channels, matching content to the buyer’s stage in the purchase process, equipping marketers with Key Performance Indicators for each type of content, and delivering it all in an easily digestible grid.