Six examples of downtown Raleigh businesses using QR Codes

The QR Code marketing movement is underway across the USA and Raleigh is right there joining other major cities such as New York and Boston with various businesses using QR Codes. Especially downtown Raleigh, were there are two startups with QR Code reader iPhone apps, one printing company, a community event and other businesses with window QR code window clings. In the upcoming months everyone will be adding QR Readers to their existing mobile apps along with various marketing agencies looking to see how they stay ahead of the other and add QR Codes with their clients marketing efforts...

Does a Whole Foods outdoor Foursquare blackboard ad equal instant check-in success?


Photo by: dpstyles™

Foursquare co-founder Dennis Crowley @Dens posted a photo to his flickr stream of a Whole Foods location with a Foursquare blackboard outdoor ad/sign. The ad reads “Every 5th check-in receive a small scoop of house-made gelato from out gelato bar. Redeem offer (before it melts) at our gelato bar in our second floor cafe.” Is the idea of the ad ground breaking or new or the next level of “social media marketing” or location-based marketing? No, but it is smart. It’s smart that the owner/manager of the Whole Foods location understands that it takes an effort [...]