The psychology behind the motivations of brand advocates - Infographic
via [Infographic] The Actions, Motivations and Influence of Brand Advocates « BzzAgent Blog – Social Marketing Insights.
Photo via Jeffisageek flickr
It's Sunday afternoon and I'm thinking about the psychology of social engagement. Why do people "Like" comments / post and what does it mean, when they "Like" something. If you look a lot of popular social media sites such as Facebook, friendfeed and even video social networking sites like Vimeo all have a like button or link. Also with social commenting platforms such as Disqus, you can now even hit the "Like" button on comments. Even url shortener services have a "Like" button such as StumbleUpon's su.pr
But what does it mean when you hit the "Like" button and [...]