Susan Pollack on using Social Media for the Mustang 1000 Lap Challenge #mustang1k

Susan Pollack, of PCGCamble has been leading the charge in managing public relations and social media for the Mustang 1000 Lap Challenge. For the challenge they launched a new website https://www.mustang1000lapchallenge.com and used Twitter, flickr, Facebook and YouTube to not only promote the challenge but generator over 51,000 contest entries for a chance to win a Mustang V6. Along with using youtube videos of NASCAR drivers promoting the event, ┬áSusan’s team have been using social media about the on going activities at Bristol Motor Speedway. Check out the interview below as I had a chance to talk with Susan about using social media for the Mustang 1000 Lap Challenge.

Here are a few of the social media channels from the Mustang 1000 Lap Challenge event.

https://www.mustang1000lapchallenge.com
https://twitter.com/FordRacing
http://www.facebook.com/fordmustang
http://www.facebook.com/OfficialFordRacing
http://www.youtube.com/user/FordRacingInsideOval
http://Twitter.com/fordmustang

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