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How Startups Can Gain Traction In Two Sided Markets #techticker

Go super niche

The first thing I would advise is to think about just how narrow you could go with the first iteration of your product. The more niche you go, the smaller the market becomes. The smaller the market, the easier it is to gain a critical mass within that market and become the defacto product for the audience.

via How to gain traction in two sided markets by Joel Gascoigne.