To say it’s been an interesting and emotional ten days is an understatement since I built Anonymously Ask A Black Person (#AABP). Today makes an official ten days the platform has been actually live. Time will tell the overall impact and value, one thing we do know Anonymously Ask A Black Person is sure starting a lot of conversations around why or why not it should exist or is this good or bad for the world.

Regardless, let’s look at some numbers of the first 10 days using Microsoft Power BI, Twilio and Google Google Analytics. Twilio recently announced “Twilio Monitoring Within Microsoft Power BI during their Single’s conference late May and since all messages are sent through Twilio let’s start there.

Total SMS Sent and Received: 1,050 in 10 active days

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For page views and age and gender demographics, let’s take a look at Google Analytics. The highest age is 25-34 with 82% being male and 17.4% being female.

Age and Gender


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Total pageviews 16,497


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While the pageviews are ok for a 10 days weekend hack, there’s only a 9.7% return rate, which make sense with the current setup as the platform goal is to start answering questions via SMS. But we do need to address a way to bring people back to the site to participate in the dialogue.

People have been tweeting and want to see some of the responses and we’re going to work on building a system that can show both the outgoing answers along with the incoming questions.

Team Size Answering Questions: 10


I can’t say enough about the team answering questions. They’re funny, smart and dedicated. I’m learning a lot from them and we’re excited to see where Anonymously Ask A Black Person can go.

As for what’s next,we’re going to setup an offical Anonymously Ask A Black Person (#AABP) blog and create a public features voting trello board.

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