Nielsen, a leading global information and measurement company that provides market research, insights & data about what people watch, listen to & buy hosted a #ConsciousConsumer luncheon focused on their “Diverse Intelligence Insights” during Essence Festival 2014. Nielsen also had a large interactive booth at Essence, that featured a DJ, iPad sign-ins and a photo booth.

I attended the luncheon session focused on the Conscious Consumer lead by Nielsen executives Rebecca K. Roussell and Cheryl Pearson-McNeil. Below are some of the photos from the Nielsen Essence booth, the #ConsciousConsumer luncheon along with Nielsen’s Diversity Intelligence Data that Will Make You Rethink Inclusion.

Nielsen's Diversity Intelligence Data

Nielsen's Diversity Intelligence Data

Nielsen's Diversity Intelligence Data

Read NIELSEN CAPTURES CONSUMER “CONFESSIONALS” THROUGH INTERACTIVE EXPERIENCE AT 20TH ESSENCE FESTIVAL Press Release below:

Read More ESSENCE on SocialWayne.com
2014 ESSENCE Festival
Part 1: ESSENCE Festival 2014 New Attendee Record with over 550,000 attendees
Part 2: Interview with ESSENCE president Michelle Ebanks on Women and Innovation with Google Glass
Part 3: P&G Uses Behavior Change Technology and The Braxton Sisters For More “Gains” During ESSENCE
Part 4: Verizon Connects ESSENCE To the World
Part 5: An ESSENCE Fest with McDonald’s @mcdscene + #365BlackAwards
Part 6: Ford Empowers Culture during ESSENCE #fordup
Part 7: An interview with Anthony Anderson on Black-ish at ESSENCE
Part 8. An actor with a purpose, Nate Parker talks Beyond the Lights
Part 9: Can ESSENCE Festival be the SXSW for African- Americans?
Part 10: 6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon
Part 11: Nielsen’s Diversity Intelligence Data Will Make You Rethink Inclusion
Part 12: Photos From ESSENCE Festival 2014

Full ESSENCE coverage on SocialWayne.com can be found at: http://socialwayne.com/category/essencefest/

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