#startupschool notes: Dan Siroker, Founder, Optimizely

The value of paying customers
Put the name of the company in the product, example google chrome
Learn the value of the feedback loop
As a startup focus on the one or two things that makes you unique
Hiring process: is the person better than “the me”
Focus on ways to always improve
Have customers that give you great feedback and evangelize for the product
The universal startup algorithm
Everything you do get feedback and always work on getting better
Don’t get caught up in the activity track.

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