About Guest Author: Victoria Kushner is a blogger and PR manager at Freemake.com. She writes about top multimedia apps and tech startups.
Nowadays everyone is talking about word of mouth promotion success. Viral marketing is a promising method, especially for small business and new companies. As matter of fact, viral campaigns bring substantial traffic, attract new audience and help build warm business-friendly atmosphere. Each business owner dreams about vast public support and good attitude to his/her startup.
However, many useful social media tools are still rarely implemented by small business. The reasons for such viral marketing reluctance are lack of knowledge, fear to fail or viral concept misinterpretation. Let’s dispel myths around viral marketing and explore 3 real viral growth cases that every business owner may apply to own company.
Infographics is a powerful viral tool. People love to share it. You can see thousands of Twitter updates with word “infographics”. If you plan to boost your company name mentions in social media – design impressive infographics.
First of all, you need thoroughly research your industry-related topics that may be interesting to wide audience. Visit such popular infographics galleries as visual.ly, Killer Infographics, or Daily Infographics and view ready infographics for your niche.
Then, work out ideas and connect them with your company product/services. Hire a designer and make your infographics dream come true.
Next step is to place your excellent infographics on your website and supply it with social sharing buttons. Don’t forget to promote it among your existing customers via newsletters, Facebook, Twitter feeds or offline announcements.
After that pitch bloggers and suggest your slide for magazines. If you target right journalists and make appealing image, people will talk about it. For, instance, “YouTube Killed TV” infographics has numerous tweets that reached people worldwide.
By Freemake, proud developer of YouTube Converter
Great YouTube Video
For complicated products or services, just an infographics will not do. In this case, try demo or promotional video. There’s no need to hire Hollywood producer or New York Video Agency. A video can simply show your company internal processes or have a video message from CEO. Audience is always excited to learn inside information and to meet real people who stand behind a small company.
Make your video unique, short and outstanding. Compare other YouTube videos and write compelling video title and description. Add as much information as your want. It’s important to put your website, social media links and contacts. Then, buy YouTube ads to drive extra traffic to your video channel – it’s cheap and does not require much online advertizing skills.
A vivid example of this viral tool success is Orabrush “Bad Breath” video that gained 16 million views and lots of comments.
Catchy Social Networks
Invite your current customer to join your Twitter, Facebook or Google+ pages. Offer incentives, coupons and exclusive bonuses to your social networks buddies. Logos Bible Software generated over $300 000 through Facebook promotion. They prepared custom discounts for each fan. The campaign resulted in mass social message distribution and additional orders. Follow Logos way and create active social community.