Last week I had the opportunity to interview former chief evangelist of Apple and co-founder of Alltop.com, Guy Kawasaki about his new book available today called Enchantment: The Art of Changing Hearts, Minds, and Actions.
Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.
The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.
Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too
Learn how to order your copy of Enchantment here: http://www.guykawasaki.com/enchantment/order/
The Enchantment Facebook fan page:
Disclaimer: I received a free preview copy of Enchantment for review.