How Effective Are QR Codes?

About 72% of smart phone users say they would be likely to recall an advertisement that contained a QR code, according to a recent study by Baltimore advertising agency MGH. Of course, that's just people who own smart phones, which is only a fraction of the overall population (about 27% according to Comscore).

Recalling an ad with a QR code in it is one thing. Actually using the barcode is quite another. According to the survey, only 32% of smart phone users say they've used a QR code. Of those that have, they tend to use them to enter contests or to access extra information or other content.


What’s new with TriOut and the Robert Scoble SXSW video interview with a sneak peak at TriOut v3

Originally posted on TriOut's blog
How time flies in the location space. Just one year ago, Lawrence Ingram and myself held a TriOut launch party at the Research Triangle Park HQ and launched At the launch party we announced our first hyper local check in deals contest. Since then a lot has changed. TriOut has added a sales manager Gregg Morris and anther iPhone developer, Josh Johnson.

Over the past year, team TriOut had an amazing opportunity to participate at various location based conference such as geom with some of the other location-based services like foursquare, [...]

SXSW – Holler! The next great mobile meetup app?

The SXSW apps demos and pitches continue. Last night while hanging out in the Hilton lobby, I ran into Nick O'Neill @allnick, entrepreneur and founder Nick is working on a new mobile app that's going to make it easy for you to plan meetups with friends. Sounds cool right? Just wait until the app launches. Nick showed me a few screenshots of the app and I was very impressed with the look and feel and the workflow along with the thought process he has put into the app.

The app is called Holler and you can sign-up to be notified when it's ready for launch at

Dell Commercial At SXSW 2011 Starring Baratunde

During SXSW 2011, a group of friends recorded a Dell Commercial at the Hilton, Austin for the Dell Vostro V130 staring Baratunde Of The Onion. Take a look.

This is the Dell Vostro V130. There was no tiger blood involved although it in the making of this video commercial. This is a great laptop that will make you stylish, professional and on point at work and in the boardroom.

While settling in for the evening at the Hilton Hotel the night before SXSW, the following crew of creative tech folks put together this video: @baratunde @waynesutton @hajjflemings @robertmurray @amoyal [...]