Susan Pollack, of PCGCamble has been leading the charge in managing public relations and social media for the Mustang 1000 Lap Challenge. For the challenge they launched a new website https://www.mustang1000lapchallenge.com and used Twitter, flickr, Facebook and YouTube to not only promote the challenge but generator over 51,000 contest entries for a chance to win a Mustang V6. Along with using youtube videos of NASCAR drivers promoting the event, Susan’s team have been using social media about the on going activities at Bristol Motor Speedway. Check out the interview below as I had a chance to talk with Susan about using social media for the Mustang 1000 Lap Challenge.
Here are a few of the social media channels from the Mustang 1000 Lap Challenge event.