If there is any sign that mobile advertising is going to be big this is it. Google acquires AdMob Mobile Advertising Platform

Mobile Advertising | Buy Ads | Monetize Traffic | AdMob

From Google’s blog
We’ve written in the past about how mobile phones are becoming an increasingly indispensable part of our daily lives, and we continue to see how great devices with full Internet browsers and vibrant app marketplaces are driving an explosion of usage. In fact:
iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google’s 5x mobile search growth over the past two years
And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [AdMob] Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem. That’s what has us excited about this deal.

Congrats to the AdMob team and only time will tell if Google treats this startup like the rest… Feedburner.

What are your thoughts on the acquisition?

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