Posts Tagged ‘wereward’

Posted on September 20, 2010 - by Wayne Sutton

This Week in Location: 30 must read location-based articles from the past 7 days

Videos

@schneidermike and @EricLeist check out SCVNGR rewards

Social Media Tulsa What is Whrrl

Blog Post

1. The real Facebook burglaries story
2. Pros And Cons Of Mobile Marketing
3. How Local Businesses can use Facebook Places
4. Plan and share your trips with Tripline
5. The U.S. is Catching Up to The World in the SMS Marketing Race
6. Nick’s Crispy Tacos offers free taco via mobile challenge
7. SCVNGR Debuts Web-Based, Self-Serve LBS Rewards Platform For Businesses
8. PlacePunch Co-Founder Discusses The Future of Location-Based Marketing [Interview]
9. Comparing Check-In Apps: the Location-Based Check-In and More
10. Skyhook Adds Location Engine to Layar App for Android
11. Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
12. Foursquare Gets Down To Business With Insights
13. Indoor Positioning and Navigation – The Next LBS Frontier?
14. Gap Taps Foursquare Cofounders for Holiday Ad Campaign
15. Today in Location Based Services and Apps
16. Retailers find value in location based services Shopkick, WeReward and SCVNGR
17. Local Social Media Marketing: How Your Peers Use Twitter, Facebook, And Blogs
18. WeePlaces adds Gowalla and Facebook to visualize check-ins
19. Stickybits at the Zoo
20. Skyhook: Google forced Motorola to drop our location service, delay the Droid X
21. Bravo celebrates their newest show with the Just Desserts Badge — and free desserts
22. Facebook Places Propels SCVNGR to 100,000 Downloads in 48 Hour
23. Why Geo Location Matters and Why You Should Attend Geo M
24. The Panthers Purrsuit is On — A Social Media Challenge!
25. You Can’t Beat the Location
26. 10 Ways Touring Bands Can Leverage Location Apps
27. 10 foursquare secrets worth making ‘public’
28. Case Study: McDonald’s ups foot traffic 33% on Foursquare Day
29. Fan Appz Integrates With Facebook® Places to Enable Location-Based Marketing
30. 5 Important New Trends in Location

Posted on September 12, 2010 - by Wayne Sutton

This Week in Location: 41 Location-based services articles you may have missed

Another week and that means it’s time for This Week in Location wrap up. A list of articles about location-based services. Here are 41 location-based articles from last week that you may have missed along with a few videos.

Inside the most-popular location game maker

The Video Guide to Facebook Places for Businesses

1. Tourality – Location-Based Game
2. GetGlue: The Entertainment Social Networking App for iPad
3. Miso is a PepsiCo10 Company!
4. Marketing Nuggets: Cause Awareness, Location Marketing & Getting Ideas from Local Media
5. TriOut opens new office at Design Box downtown Raleigh
6. Virgin America Sees Success!
7. Geolocation is now rewarding
8. Beyond the check-in to the check out
9. Will Check-Ins Spur the Return of ‘Must See TV’?
10. People Robbed After Checking-In On Facebook
11. Geo-location is where it’s at, but should financial services brands check-in?
12. Moviefone 2.0: National Post is using Foursquare to add content and context to the Toronto Film Festival

13. Foursquare usage curve

14. The Video Guide to Facebook Places for Businesses

15. Foursquare 2.0 to leverage webOS 2.0
16. SCVNGR Review: Could this be the foursquare of real estate
17. IFC and Foursquare: The Always On, Slightly Off Guide to America

18. Why Your Church Should Be Listed On Foursquare

19. Foursquare & Buzz: Building Community or Too Close for Comfort?

20. Location-based services not connecting with consumers

21. Colleges Discover Foursquare
22. Location-Based Services and Social Media
23. Study: Location-Based Services Users are Passionate but Niche
24. Foursquare’s Indonesia “problem” isn’t really a problem at all
25. Will Facebook Places pay off for location-based companies?
26. PlacePunch Launches Location-Based Marketing Platform For Foursquare, Twitter And Facebook
27. Reggie Bush Uses Foursquare and Stickybits for Football Scavenger Hunt
28. Context Optional Helps Brands Run Location-Based Promotions On Facebook Places
29. I’m the mayor of cinnabon on foursquare

30. Inside the most-popular location game maker

31. Volvo, H&M Eye Unique “Virtual Currency” Mobile Marketing In Booyah’s MyTown App
32. Bizarre findings from Myxer’s location based survey
33. The State of Localization, InfoGraphic
34. State of Location Based Services
35. GetGlue for iPad Wants to Be Your Couch Surfing Companion
36. Four Seasons Joins Geo-Social Gold Rush With California Campaign
37. Washington Redskins Tackle Foursquare
38. Facebook Places Propels SCVNGR to 100,000 Downloads in 48 Hours
39. Why larger firms are losing out under Google Places Optimisation
40. Location-Based Marketing Takes Center Stage At Upcoming Event- Promo For MMW Readers
41. 3 Questions About Location-Based Social Networks with Loopt CEO Sam Altman

Old School: From IBM in 2002 Location-based services: Wherever you are, wherever you go, get the information you want to know

Posted on September 5, 2010 - by Wayne Sutton

This Week In Location: The return of the old school, Brightkite + Loopt deals & InCrowd launches in the 1.8 billion industry

If you read the same old tech blogs you’ll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. Over the last seven days two of the very first location-based services announced check-in rewards/specials. Brightkite teamed with McDonald’s and Visa and Loopt announced a deal with Virgin wich equaled their fifth largest day ever. Also this week the creators of MyTown, Booyah’s new InCrowd iPhone app was released. InCrowd was first announced during the Facebook Places announcement. My thoughts so far on InCrowd? It’s not for hardcore check-in users. It’s more like an avatar game made for kids who want to check-in, IMHO. Perhaps the biggest news last week was a report saying Location-Based Marketing To Reach $1.8B In 2015 and you wonder why we started TriOut? Speaking of TriOut founder @LawPower posted this week about the future plans for the service along with more version two features. So was it a slow week? No, to catch up here are 41 location-based articles from last week that you may have missed.

Video: Shopkick CEO: Here’s What Sets Us Apart From Foursquare

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1. ABI: Location-Based Marketing To Reach $1.8B In 2015
2. Seven upcoming location-based events you should follow… I mean attend
3. GEO M. Future of Location Half-Day Conference
4. Huge Facebook Places Backlash Spreads Through Status Updates
5. do you want to triout foursquare for real estate?
6. Scobleizer on Google, Facebook, Location, iPad, and Android
7. Shopkick CEO: Here’s What Sets Us Apart From Foursquare
8. TriOut v2 Dev Journal: Right Now Screen
9. Foursquare offers reward for checking in after STD checkups
10. Technology Aside, Most People Still Decline to Be Located
11. Foursquare: Shiny Object or Mainstream?
12. How SCVNGR is turning the world into a game, one location at a time – with Seth Priebatsch, Chief Ninja
13. Check (In) Yo’ Self Before You Wreck Yo’ Self: Why Foursquare Users Check In “Off The Grid”
14. Foursquare Now 3 Million Strong
15. How to Hack Nike+ for Automatic Foursquare Check-ins
16. Nearby Friends: New Cyber-Stalking App for Tracking Facebook Places Check-Ins
17. iTunes Features Location Apps with New “On the Grid” Section
18. Facebook Places, Revisited
19. How Amazon gave Whrrl’s founder his startup inspiration
20. Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive
21. Location-based services not connecting with consumers
22. Virgin America Checks In to Fifth Largest Revenue Day Ever with Loopt
23. Booyah releases InCrowd for iPhone and iPod touch
24. Mobile marketing has a new friend in WeReward
25. Brightkite Teams With McDonalds & Visa For Unique LBS Rewards Campaign
26. Start Saving Today: SCVNGR Announces Rewards Programs for 50+ Local Businesses in Boston
27. Gowalla adds new Highlights feature
28. Will Americans Be More Likely to Share Location With Facebook Places?
29. Which Geolocation Platform Is Best For Sports Marketers?
30. Facebook Places is Terrible
31. 5 New Ways Small Business Can Offer Location-Based Deals
32. The History of the Cell Phone Infographic
33. Check-in, Chicken
34. Sharing Locations with Google Maps
35. Booyah’s InCrowd Helps Find Mr. and Mrs. Popular with New App on the App Store
36. Payless Shoe Source offers a nationwide foursquare special for first-timers
37. Why Foursquare is the (almost) perfect travelling companion
38. Gowalla rolls out Gowalla 1.0 for BlackBerry
39. AOL Acquires Mobile Development Firm “Rally Up” To Bolster New “Mobile-First” Initiative
40. Shakey’s Pizza Adds 16K Opt-Ins And Sees 10% Conversion Using Mobile Coupons & SMS
41. PlacePop Facebook App Brings Places Check-Ins Feed To The Web Interface

Posted on August 28, 2010 - by Wayne Sutton

This Week in Location: SCVNGR says they will win, Foursquare helps you become the mayor, Foodspotting $ & more

Looking back at the last seven days there was no where near the amount of location-based news as there was last week due to Facebook Places announcement but there still was plenty of buzz floating around the location industry. One location-based service this week did stand out over the rest, even the blog/media giant Foursquare and that service was SCVNGR. From the Techcruch post about their secret game mechanics playdeck to their new AT&T partnership. SCVNGR is one LBS to keep an eye on. Not to be left out of the spotlight this week Foursquare updates their Mayor algorithmic and Foursquare founder @Dens was misquoted saying Facebook Places is boring. Yelp also made a little news this week by announcing their group deals as they try to keep up with not only the other location-based services but Groupon too.

Another location-based service called Foodspotting received funding this week and TriOut continues pound away with version two of their much anticipated iPhone app with another video sneak peek.  Also this week we saw two location twitter hashtag community chats launched. One called #GEOChat and the other @LBSChat.  GeoChat is held on Tuesday’s at 2:00 P.M. and #LBSChat on Thursdays’ at 9:00 P.M.  Here are 52 location-based articles and videos you may have missed from last week.

Videos:
Seth Priebatsch runs SCVNGR,

TriOut version two beta video uploading features

Really!?! with Mike and Eric: Facebook Places

Location Based Real Time Stalking w/ FourSquare, GoWalla, HTML5 vs Flash CageMatch (Warning profanity used)

SCVNGR

Facebook Places: Google-backed SCVNGR Says It Will Win

SCVNGR’s Secret Game Mechanics Playdeck

AT&T Teams With Location-Based Game SCVNGR To Help Launch Samsung Captivate

SCVNGR Launches Support For Facebook Places

Checking in While Driving? Zipcar Partners with SCVNGR

Foursqure

There is Toyota and there is BMW

Looking into the foursquare crystal ball: 10 things “coming soon” to foursquar

Foursquare building self-serve tool for brand profiles

Facebook Places ‘boring’ says Foursquare chief

How I Became A Cyber Stalker…On Foursquare…

People Magazine points you toward celebrity hot spots on foursquare

7 Awesome Foursquare infographics showing how users are collecting badges and checking in.

How beneficial is Foursquare for businesses and individuals?

TriOut

5 recent check-in specials from local businesses using TriOut

TriOut v2 Dev Journal: Photo and Video Sharing

New 3rd Party Integration: TriOut

Other Location-Based Services and news

Foodspotting & Zagat Partner to Share Restaurant Photos and Guides

It’s Still Too Early to Value Location Services, Businesses Say

TIME’s 50 Best Websites 2010: Gowalla Picked over Foursquare?

Why Recommended Places Are the Next Big Thing in Location

Start Location-Based Conversations With Qilroy

Sneak Peak at Yelp Deals

Facebook Places: What are Facebook users saying about Places one week later

Amid LBS Storm, Booyah’s MyTown Hits 3.1M Users With 15M Checkins Per Week

Why Loyalty and Mobile Marketing is the Future for Retail

Location, Permission, and Receptivity

The Price Isn’t Always Right: How Courting Customer Loyalty Through Discounts Fails

Geo-location and Privacy: A Subtle Balance

Grindr – A Gay Location Based Service

the race to 1,000 rewards

Yelp Officially Testing Yelp Deals

The Booty Call Goes Mobile

Facebook Places: The McDowell’s of LBS

Location Based Real Time Stalking w/ FourSquare, GoWalla, HTML5 vs Flash CageMatch

Foodspotting Investors Put Their Money Where Their Mouths Are With $750K Seed Round

Why the future of mobile is hyper local

LBS for Close Friends and Family Only

Facebook Launched Places to Bore Me Silly

Exclusive interview with the AARP: How the 50+ crowd sees geolocation and social media

Why Location-Based Social Media Needs to Get “Passive” Aggressive

Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive

Beyond Foursquare: 5 Location-Based Apps for Your Small Business

What location-based services, brands and marketers need to know from 11 tweets of #GEOChat one

9 location-based infographics showing how and why the mobile world is checking in

Follow Friday: The Location Edition. 15 twitter users to follow who’s all about location

House Hunters Stickers from HGTV

Should Hollywood Begin Rewarding the Most Frequent Moviegoers?

Waze Review and $25 Gas Gift Card Giveaway!

GetGlue, Miso and Philo: Check-in apps for couch potatoes

Posted on August 21, 2010 - by Wayne Sutton

This Week in Location: Facebook Places vs. The World. 57 must read location-based articles from last week.

What a week for the location-based space. It could be summed up as Facebook Places vs. The World in the battle for check-in supremacy. It could also be described as how Facebook Places want to be the check-in hub for location-based apps. Regardless almost everyone had an opinion about how Facebook Places would either kill Foursquare, Gowalla, yelp and other location-based startup, honestly I think most are wrong but that’s another blog post. Soon after Facebook Places was announced people were blogging about deleting their other location app profiles and more.

Before Facebook Places was announced Barcode Hero and Shopkick was launched and TriOut was showcasing more of their upcoming version two features but by the end of the week the web was still debating the value of Facebook Places. Here are 57 must read location-based articles plus videos from last week.

Videos:
TriOut Background Check-in

Shopkick App Preview

Facebook Places commercial

Facebook Places

• Going Places with Facebook
• Facebook Places: Check This Out Before You Check In
• A Field Guide to Using Facebook Places
• Who, What, When, and Now…Where
• 5 Initial Thoughts on Facebook Places
• Facebook Set To Announce Its Own Location Based Service
• 5 Ways B2B Companies Can Use Facebook Places
• Facebook Places: The Real Target Is Yelp
• Facebook Kept Thousands Of Check-Ins On Lockdown For Months. Impressive.
• The Facebook Location Perspective, Then and Now
• Facebook Vs. Foursquare: What You Need To Know About Today’s ‘Location’ Announcement
• Facebook Has Been Working On This Location Feature For 8 Months
• Everything You Need To Know About Facebook Places
• Facebook Places takes aim at Google
• Facebook steals Foursquare’s location crown
• Bing, Google get split decision in Facebook Places mapping feature
• Red Bull Alert for Facebook Engineers: Mark Zuckerberg Promises Many More Feature Launches Coming Soon to a Social Network Near You!
• Facebook Places: A Guided Tour of Features and Privacy Settings
• Facebook Places: Check This Out Before You Check In
• Facebook Places: Your Friends Are Here, But What About Your Privacy?
• Facebook Places Is An Obvious Foursquare Rip-Off And It’s Going To Be Huge
• How to change your Facebook Places privacy settings in 6 steps: Screenshots
• We’ve Moved to Facebook

Foursquare

• Foursquare’s Dennis Crowley: Still deciding on Facebook Places
• Foursquare CEO Fights Back! Promises Redesign, Says “We’re Still A Platform For Location”
• Why I Deleted Foursquare For Good
• Facebook Places Will Crush Foursquare
• Top 10 Reasons People Check-In to Foursquare
• Foursquare’s Future Slowly Takes Shape
• Are Check-In Apps Beneficial to the Real Estate Industry?
• Foursquare Has Been Trying (And Failing) To Trademark “Check-In”
• Why Facebook And Booyah Could Burst Foursquare’s Location Bubble
• Ideal restaurant social media flow
• Facebook Places: What’s Foursquare’s Next Move? [INTERVIEW]
• Foursquare, The Social Cowboy
• A big marketing problem how the world view location-based apps and why it’s good for Foursquare
• Foursquare’s Crowley: The Giants Are “Generic,” We Are Fun. I Wonder Who He’s Referring To…

TriOut

TriOut v2 Dev Journal: Background Check In

Location General and other apps

• Groupon Teaches You Why Coupons Are Better Than Checkins For Deals
• WeReward Announces Location Based Check-In Land Grab
• deCarta gets $6.2M for location-based platform
• Do teens check in and does it matter?
• Shopkick, Launching Today, Is Foursquare For Shopping — With Actual Rewards
• To 100 million and beyond with Google Maps for mobile
• Mobile Users Prefer Coupons to Checkins [REPORT]
• GeoPosty: A WordPress plugin that lets your site serve location-aware content.
• MyTown Sees 350K Product Check-ins A Week; Pantene and H&M Join In On The Fun
• Opensource and Javascript: Polymaps Used To Make PrettyMaps
• Best Buy Launches ShopKick Program
• Barcode Hero Attacks In-Store Shopping With An Addictive Social Game
• Tweetworthy: Geosocial Universe, Real Life ‘Like’, GoldFish Music Box, and More
• Forget Check-Ins, AisleBuyer Is An LBS App That’s All About The Check-Out
• 58 GEO/Location-based panels submitted for SXSW 2011 on check-ins, foursquare, augmented reality and more to vote for.
• 7 Location Based Apps for Finding Local Businesses – Guest Post by James Adams
• Geosocial Universe: Design Round One at JESS3
• Edge Theory Conversation 10: On Location Services’ Use, Social Impact… and Defining Cheating.

Did you read any interesting location-based articles this week that I may have missed? If so let me know in the comments.