Posts Tagged ‘unc’

Posted on February 12, 2010 - by Wayne Sutton

Social Media Conversations report from @CrimsonHexagon of the Duke vs UNC game Tweets

Here’s the last report from the #Duke vs #UNC Social Media Challenge. This report is provided by Crimson Hexagon. Crimson Hexagon has a VoxTrot listening platform that provides companies with actionable insight into consumer opinion of their brand, product, or market.” VoxTrot technology can identify opinion from large quantities of text, whether it’s an in-house content repository or the vast blogosphere.” - http://www.crimsonhexagon.com

Here are the results:

We knew ScoutLabs and Sysomos would provide plenty of data on volume. We wanted to tell you something new. We analyzed almost 10,000 tweets from Feb. 10th and Feb. 11th that contained either Duke or UNC (with or without the hashtag).

By our tally, Duke won the online contest (in addition to the game), with 22% of Twitter conversation expressing support for the Blue Devils. Since Opinion Monitors don’t use keywords to make this determination, Cameron Crazies who tweeted their distaste for the Heels without mentioning Duke by name can rest assured that we captured their support as well.

Our analysis also uncovered some unrest among those who bleed Carolina Blue. While 10% of tweets backed the Tar Heels, an additional 7% expressed frustration at UNC’s fast fall from glory. Coach Roy Williams’ comment about Haiti certainly didn’t help matters – 5% of tweets expressed disbelief at his remarks.

In addition to measuring the “interesting” conversation, it is worth pointing out that Crimson Hexagon also identifies the boring bits of Twitter with equal precision.  All those tweets (47%) that contained the words Duke or UNC without referencing the game make up the irrelevant conversation, while boring tweets about the final score or straightforward “I’m watching the game” messages are classified appropriately as facts (9%).

From Crimson Hexagon’s point of view, there’s more than volume to the final score.

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A big thanks to Crimson Hexagon/ Megan and the entire team for the impressive report even thoughs it shows another lost for UNC.  You can follow @crimsonhexagon on twitter or visit their web site: http://Crimsonhexagon.com for more information about their social media analytics platform.

Here are the links to the other reports from Sysomos and Scout Labs
Sysomos Report
Scout Labs Report

Posted on February 11, 2010 - by Wayne Sutton

The @Sysomos results are in from the #Duke vs #UNC Social Media Challenge

Yesterday was the big game between Duke and UNC and I’m sure you know by now that Duke won the game and I lost a Twitter bet. Just take a look at my Twitter background to see ugly Duke icons everywhere. It’s a sad day as a UNC fan but lets see how well did UNC fans do in the “Social Media Challenge”. The challenge was basically to see which team had more conversions on Twitter and other social web outlets. To measure the results I reached out to Scout Labs, and Sysomos to provide the data. Also Crimson Hexagon sent me an email about helping out too. So not only are we looking at a Duke vs. UNC social web report but a comparison of social media analytics platforms. Sysomos provides customers with the tools to measure, monitor, understand and engage with the social media landscape. http://sysomos.com

Here are the results:

A Sysomos comparison of activity using the query terms: “Tar Heels” AND (“UNC” OR “NC” OR “North Carolina”) and “Duke” AND (“Blue Devils” OR “Devils”).

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A Sysomos comparison of activity using the query terms: “#duke OR (duke AND vs) OR (duke AND unc) OR (duke AND (fan OR fans))
OR (duke AND game) “#unc OR (unc AND vs) OR (duke AND unc) OR (unc AND (fan OR fans)) OR (unc AND game) ”

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There were 26,947 tweets that used #duke, and 14,982 tweets that used #unc.

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For overall social media sentiment:
For: “Tar Heels” AND (“UNC” OR “NC” OR “North Carolina”) was 18% positive, 25% neutral and 57% negative.

For “Duke” AND (“blue devils” OR “devils”), it was 11% positive, 23% negative and 66% negative.

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So it looks like UNC lost the Social Media Challenge from Sysomos too but more negative reactions around Duke. . A big thanks to Sysomos/Mark Evens and the entire team for the report. You can follow @Sysomos on twitter or visit their web site: Sysomos.com for more information about their social media analytics platform.

Are Duke fans more negative than UNC fans?

Posted on February 11, 2010 - by Wayne Sutton

Social Media Challenge Report: #Duke vs #UNC. The @ScoutLabs results are in.

Yesterday was the big game between Duke and UNC and I’m sure you know by now that Duke won the game and I lost a Twitter bet. Just take a look at my Twitter background to see ugly Duke icons everywhere. It’s a sad day as a UNC fan but lets see how well did UNC fans do in the “Social Media Challenge”. The challenge was basically to see which team had more conversions on Twitter and other social web outlets. To measure the results I reached out to Scout Labs, and Sysomos to provide the data. Also Crimson Hexagon sent me an email about helping out too. So not only are we looking at a Duke vs. UNC social web report but a comparison of social media analytics platforms. Up first is Scout Labs.

Scout Labs is a powerful, web-based application that finds signals in the noise of social media to help teams build better products and stronger customer relationships. http://scoutlabs.com

24hr Volume graph: UNC vs Duke on blogs, forums, news and Twitter:

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Twitter Volume peaks for #Duke and #UNC

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Share of Voice for Twitter: #duke vs #unc

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Quotes from fans of both sides from across the web. Unique Scout Labs feature.

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So it looks like UNC lost the Social Media Challenge too. A big thanks to Scout Labs and the entire team for the report and I’m looking forward to working with the team more in the future. You can follow @ScoutLabs on twitter or visit their web site: Scoutlabs.com for more information about their social media analytics platform. As soon as I have the data from the other two platforms I’ll post them here.

Still, Go Heels!

Posted on February 10, 2010 - by Wayne Sutton

How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports

Today is one of the most talked about games of the year in men’s college basketball. It’s the rivalry between Duke and the University of North Carolina. For those who follow me across the social web know that I’m a big UNC fan and even though UNC is having a rough season this year, I still believe they can beat Duke tonight. I believe so much that made a Twitter background bet with Duke fan, fellow NC resident and president of Ignite Social Media, Jim Tobin. The bet is if and when UNC beat Duke tonight, Jim has to change his Twitter background to custom UNC themed background for one week. If Duke gets lucky enough to win, I’ll have to change my Twitter background to a Duke themed background.

Hat tip to @JeffreyLCohen for idea.

The Social Media Challenge and Sysomos
While thinking about the idea further I reached out to a few social media analytics platforms to see if they were willing to monitor the conversations around the Duke vs UNC game tonight. Sysomos which provides customers with the tools to measure, monitor, understand and engage with the social media landscape has agreed to monitor the conversations online before and after the game. So, how can you participate? Easily, if you’re a Duke fan just tweet using the hashtag #Duke and a if you’re a UNC fan just use the hashtag #UNC. A few things we’re going to look at tonight is the amount of conversations around each team, conversations location and sentiment level.

It will be interesting to see which team brand will have the most conversations posted tonight and how will the conversations change do to the outcome of the game. Basically how will Duke fans react when UNC wins tonight. (Sorry I just had to say it.)

On a personal note. my wife @LaToyamSutton, a Duke fan wrote a blog post about what its like in the Sutton house when it’s game time. You can read it here: I love my husband but …

Sysomos will post the social media analytics results a few days after the game and I’ll blog about it here too.
A big thanks to Sysomos for helping out and good luck to both teams and their fans. Go Heels!

UPDATE:
Scout Labs has agreed to use their platform to monitor the #Duke vs. #UNC conversations online before and after the game tonight too.

Scout Labs is a powerful, web-based application that finds signals in the noise of social media to help teams build better products and stronger customer relationships.

Also you can already see some of the smack talking on twitter.

Posted on April 7, 2009 - by Wayne Sutton

Friendfeed review, no more phones, the return of the fail whale, UNC & T-shirts – episode #010

Today’s show topics:

Friendfeed review, Story
no more phones just devices: Story
the return of the fail whale
UNC
T-shirts (woot & CLTblog.com

The Video:

The podcast:
Talk Social News daily 010 – length 9:47 download or click to play:[audio:talksocialnewsdaily010.mp3] Subscribe to podcast in iTunes: