Posts Tagged ‘Twine’

Posted on December 8, 2009 - by Wayne Sutton

Building Buzz vs. Value on the Social Web

In recent months one word I’ve been hearing from companies looking to separate themselves from their competition online has been “buzz”. By Google definition, buzz is a confusion of activity and gossip or to be noisy with activity. Take the word buzz and apply it to the intended goal of generating buzz on the social web. What you’ll end up with is a short-lived life cycle of content ranging from tweets, blog comments and Facebook “shares” that can generate exposure to a time limited audience. Generating buzz on the social web shouldn’t be a goal for companies looking to harness the power of social media. Instead, companies should work on building relationships with potential new customers and/or increase the value of their existing clients. I’m not saying that companies shouldn’t try new and creative ways to get attention when launching new products or campaigns. However, companies shouldn’t focus on simply generating buzz. For instance, your goal shouldn’t be the front page of Digg or a feature on Mashable but you should aim on for your project to generate sales leads, reach existing clients or find new customers. Also you should always think about the long term search value for any content you create. Even with Google search going real-time and more sites/tools becoming available to find content instantly, companies still need to strategize their content for search.

So, the next time you think about building buzz using social media for your company, think again and ask yourself the following questions:

• Am I creating content that will add value to my company?
• Is the content I’m creating shareable?
• Does the content affect existing customers?
• Will the content allow me to reach new customers and if so, what will their first impression be?
• Is my content setup for the long tail value of search?
• Does the content match existing message of my brand?

Of course these are not all of the questions you should ask yourself and you’ll want to measure and monitor everything. Instead of thinking about generating buzz, think more about how you are adding value to your company.

At Twine Interactive we focus on your complete online presence and social media strategy.

Posted on December 7, 2009 - by Wayne Sutton

Announcing: Wayne Sutton joins Twine Interactive Agency as Social Media & Community Strategist

2009 has been an awesome year for me in the social space. Working with brands, large and small organizations, speaking/participating at conferences such as SXSW Interactive, BlogWorld Expo, IZEAFest, Internet Summit and The Social Media Business Forum, I’ve been privileged to be involved with some of the biggest events in social media. Today I’m pleased to announce that I’m joining Twine Interactive as their Social Media and Community Strategist. Twine Interactive (http://www.twineinteractive.com) is an internet marketing agency that was founded in 2006. I’ll be working with the Twine’s new director of marketing, Jennifer Griffin @jennafleur, and CEO, Jeremy Smith @JeremySaid. I’m really excited about the opportunity and looking forward to an exciting 2010 at Twine Interactive.

As some of you may know, in May of 2009, myself along with three partners launched OurHashtag. What does today’s announcement mean for OurHashtag? OurHashtag will still exist as an event planning company where we will manage the Social Media Business Forum, Triangle Tweetups, Ignite Raleigh and other NC based events.

In preparation for today’s announcement, Jeremy Smith and I recorded a video discussing this announcement and where I see social media going in 2010.

About Twine Interactive:
Twine Interactive is an Internet Marketing Agency in downtown Raleigh, North Carolina specializing in web design and social media. We’re passionate about helping companies, big and small, combine internet marketing strategies with social media and web design to reach their clients. For more information, please visit us at www.twineinteractive.com or connect with us on Twitter www.twitter.com/unraveltheweb.

From Twine Interactive blog
Twine Interactive Hires Wayne Sutton as Social Media and Community Strategist

Wayne Sutton
Social Media & Community Strategist
Twine Interactive
www.twineinteractive.com
Ph: 919-816-2230
Wayne at TwineInteractive dot com