TriOut

Posts Tagged ‘TriOut’

Posted on December 15, 2010 - by Wayne Sutton

How to use QR Codes to check-in with Facebook, Foursquare and Gowalla at the same time.

As you know I’m a huge advocate of QR Codes. I believe that between QR Codes, RFID tags and NFC (Near Field Communication) technologies, QR Codes will have the largest impact, making it easier for people to check-in using location-based services. At least I’m betting on it. While working on TriOut version two (aka world edition), Lawrence Ingraham and I decided to build a QR Code Reader into the app, but that’s just one part of the QR Code implementation. The second part of incorporating QR Codes with TriOut was adding a custom check-in QR Code generator to the analytics section of TriOut, (aka TriOut For Business).

By adding custom QR Codes to TriOut for Business we allow any verified business to create a check-in QR Code for their location. This not only works for store fronts but for mobile food trucks, conferences, trade shows and locations that may want to direct customers to check into multiple areas inside of their buildings, what we call micro-check-ins. It’s easy to setup and implement as well. First you verify your location on TriOut.

After verifying your location you can log into TriOut for Business and click on the QR Code generator.

Next click on the map where you’d like to create the custom location for each QR Code

After you have created your custom check-in QR Code, you can download and print the check-in QR Code for signs, window clings and/or posters. To check-in just have your customers use TriOut to scan the QR Code to check-in. What’s great about using TriOut iPhone app and QR Codes is that it simplifies the check-in process, provides verification/accuracy and can still allow users to check into multiple services at the same time.

By using TriOut version two iPhone app, you’re not limiting your customers to just one location-based platform, as TriOut supports checking into Facebook Places, Foursquare and Gowalla too. Now, not only can you use TriOut and QR Codes to check-in but your customers are not limited to one service and a business can offer check-in specials/deals/coupons and measure the results with one platform.

You can download TriOut free from the iTunes App store here: http://trioutworld.com/app or verify your location here: trioutnc.com/business

If you think NFC, RFID or any other technologies will assist in location-based services going main stream, fill out the location survey here.

Update

Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE

Posted on December 13, 2010 - by Wayne Sutton

Top 143 Location-Based Articles from 2010

It’s that time of the year again. Time to take a look back at the year that defined mobile marketing and location-based apps. You could almost call 2010 the year of the check-in or the year that checkins went mainstream. Regardless the 2009 technology predictions were true. 2010 was all about location, location, location. Here’s a look back a the top 143 location articles from 2010.

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Facebook

Facebook Announces “Deals” Program: Is This The Death Knell of Groupon And Foursquare?
Facebook to Launch Local Shopping Deals With Check-ins; Look Out Groupon
Introducing Gowalla U
Facebook’s Location Feature Gets More Hands on Deck With Acquisition of Ex-Googler Startup NextStop
Facebook Tests “Presence”, RFID Location at F8 Conference
Facebook Partnering With Gowalla And Foursquare For Places
Confirmed Hot Potato: Yup, Facebook Bought ‘Em, Will Soon Shut Them Down

Foodspotting

Foodspotting & Zagat Partner to Share Restaurant Photos and Guides
Foodspotting Upgrades Its App To Include Celeb Chef Guides, Real-World Rewards (INFOGRAPHIC, VIDEO)

Foursquare:

Foursquare’s Dennis Crowley Is On The Cover Of Wired U.K.
Foursquare Checks In On The Las Vegas Strip
Foursquare and Starbucks Team Up to Offer Customer Rewards
Foursquare Checks In For Charity (2009 but used a lot in 2010)
Foursquare Surpasses 5 Million Users
Foursquare Down for Nine Hours and Counting
Harvard Teams Up With Foursquare For Collegiate Check-Ins
Foursquare Makes it Easy for Businesses to Sign Up
Foursquare Founders Strike a Pose in New Gap Ad
Foursquare Partnership Paves Way for TV Series
Gap Wants You to “Add to Foursquare” in New Online Ad Campaign
Foursquare and MTV Team up for First-Ever Cause-Related Badge: STD …
The New York Times and Foursquare Partner for the Olympics
Foursquare Goes To School With 20 University Partnerships
Twitter and Foursquare Become the New Loyalty Program at Tasti D-Lite
MTV Teams Up with Foursquare for VMAs
15-Year-Old Foursquare User First to Check in at the North Pole
Bravo Testing Foursquare Badge Rewards with Sephora
Foursquare Enthusiasts Race to Check In at the North Pole
The Wall Street Journal Partners with Foursquare
Whole Foods to Feature Foursquare Window Clings
Foursquare Gets Mainstream Exposure on “The Today Show”
MTV And VH1 Strike Deal With Foursquare | PerezHilton.com
VH1 Promotes Foursquare in New Ad [VIDEO]
McDonald’s Foursquare Day Campaign Increased Checkins by 33%
Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
Non-Profit Creates Foursquare Venues for Homelessness Awareness
“Foursquare Cops” Web Show Catches Checkin Cheaters in the Act [VIDEO]
Foursquare has a grader too! Measure Your @Foursquare Mojo with …
Reggie Bush Uses Foursquare and Stickybits for Football Scavenger Hunt
Foursquare Partnership Seeks to Reinvent Grocery Store Loyalty Program
Astronaut Checks in to Foursquare from Outer Space
Guy becomes Foursquare mayor, gets free sandwiches for a year
Foursquare Introduces New Tools for Businesses – NYTimes.com’
Gap Offers 25% Discount for Foursquare Checkins
Starbucks Using Foursquare For Customer Rewards Program
Bravo TV Teams With Foursquare, Report Says
“I Voted”: A truly important Foursquare badge, for Election Day

Foursquare Launching New Must-Have Button for Websites

Google

Google Launches ‘Places’ to Increase Local Business Exposure
Google Executive Marissa Mayer Takes New Role in Location, Local Services
Trailblazing in Portland
Google Launches Hotpot, A Recommendation Engine for Places
Google Rolls Out Ad Tags Nationwide
Official Google Latitude iPhone app returns to the Store

Gowalla

Go Out with Gowalla…and Incase!
Check In with the Nets!
Gowalla Goes to the Polls!
Win the New Incase Item: Perforated Snap Case
A Russian Billionaire, Jay-Z, And Gowalla Loom Large Over New York
Go with Disney on Gowalla
Gowalla Keeps Innovating – Invents Private Geo Messaging
Gowalla launches an API, awaits creative developers
Gowalla 3.0: One Check-In to Rule Them All
USA TODAY and Gowalla Team Up for Summer Travel Fun

Loopt

Virgin America Rides Loopt Taco Truck Special To Fifth Largest Revenue Day Ever
Loopt Star Running Nationwide Sports Authority Promotion

MyTown

Booyah! MyTown hits 1 million users before Foursquare or Gowalla
Powermat Charges Up Promotion Through MyTown
MyTown gets users to barcode scan over 250,000 shampoo bottles

SCVNGR

SCVNGR Adds a Refreshing Twist to Holiday Shopping, Launches Nationwide Campaign with Coca-Cola®
SCVNGR Goes Global and Becomes the First Service to Use Google’s Places API

ShopKick

Shopkick Brings Real-World Incentives to the Check-in Game

TopGuest

Topguest launches mobile apps for earning exclusive rewards and travel perks through check-ins
Checkins Starting to Pay Off? Topguest Nabs World’s 2nd Largest Hotel Chain
Sick of Useless Badges and Mayorships? Topguest Makes Check-ins Meaningful

TriOut launches API along with a new HTML5 check-in web app for Android and iPhone users
TriOut check-in contest with Empire Eats
Golden Coral TriOut 50% off
Eat Free at Golden Coral
NC State Fair QR Code Scavenger Hunt
Is TriOut a Geo Model for All Local Media Companies?
TriOut v2 is open to the world… and foursquare

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Twitter

Twitter Joins The Place Race — Foursquare, Gowalla Come Along For The Ride
Twitter Places API Gains New Data Partners

WeReward

Foursquare with Cash Rewards? WeReward Wants to Pay you for Check-ins
congratulations emily!

Whrrl

Whrrl Partners with USA WEEKEND to Offer Readers In-Store Tips, Recommendations & Prizes from Top Brands
See Whrrl on the big screens in the City of Lights
We’re on the home page of USAWeekend.com today!
Whrrl Gets Results for Murphy USA

Yelp

Yelp Begins Offering Local Deals
Yelp updates with check-ins, Foursquare not happy
Yelp Challenges Foursquare, Adds Checkins to iPhone App
Yelp Goes Head-to-Head with Foursquare, Adds Badges & Royal Hierarchy

SXSW Location Wars

Foursquare vs. Gowalla: Inside the Check-In Wars
Geowars…Really?
foursquare launches SXSW Badges
Foursquare And Gowalla In A Dead Heat In The Location War
Gowalla and Chevy Team Up At SXSW
Foursquare, Gowalla Get the SxSW Bump
The Location-Based Wars Rage On: Gowalla Adds Comments, Photos & More
Foursquare vs. Gowalla: Location-Based Throwdown
Vicarious.ly: SimpleGeo’s One Location-Based Stream To Visualize Them All

Marketing

Are FourSquare and Gowalla Just Shiny Objects?
How Geolocation Technology is Changing the World
Restaurant Uses Foursquare and a Boat to Hit Sales Record
What location services can do for your business – with examples
Location-Based Cola Wars: Pepsi, Coke, Foursquare and SCVNGR
21 Unique Location Examples from Foursquare, Gowalla, Whrrl, and MyTown

Privacy

How TriOut handles privacy and what you need to know about check-ins
Are We All Asking to Be Robbed?
Robbers Checked Facebook Status Updates To See When People Weren’t Home
Please Rob Me Makes Foursquare Super Useful For Burglars

The books:

Location Based Marketing – We Are Just the Dummies
Checked-In: How To Use Gowalla, Foursquare and Other Geo-Location Applications For Fun and Profit
foursquare How To Boot Camp: The Fast and Easy Way to Learn the Basics with World Class Experts Proven Tactics, Techniques, Facts, Hints, Tips and Advice
Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites

infographics

9 location-based infographics showing how and why the mobile world is checking in
7 Awesome Foursquare infographics showing how users are collecting badges and checking in.
Infographic: How Check-Ins Work in Location-Based Apps

Other:

The CarZar Launches at Paris Motor Show: World’s First Location-Based Social Automotive App
The unofficial check-in guidelines for using location-based services
A Location-based Marriage Proposal
Location-Based Dating Site Skout Hits 1 Million
SimpleGeo brings Context and Places APIs into public beta – makes them “free forever”
DoubleDutch: Build Your Own Check-In App For Your Event, Business or School
Groupon + Foursquare = GroupTabs, Group Deals for Check-Ins
Verizon Wireless announces location APIs, but not for webOS
Why Dave McClure is Wrong about LBS
Check-Ins are Coupons. Game Mechanics are Bullshit. Show Me The MONEY or Go Home (Loser).
Footfeed Jumps into the Check-in Aggregation Game
Waze Adds iOS4, Juices Up Twitter, Facebook, Foursquare
New GPS Satellites Will Help Apps Better Pinpoint Your Location
Location Services: Let the Battle Commence

The conferences and panels

GEOM
58 GEO/Location-based panels submitted for SXSW 2011 on check-ins, foursquare, augmented reality and more to vote for.
Location-Based Marketing Summit – September 29-30 – New York City
Geo-Loco: the next big thing in advertising, social media and discovery!

The Location Marketing Reports

Location-Based Social Networks: A Hint Of Mobile Engagement Emerges
The Data Digest: Who Uses Location-Based Services?
4% of online Americans use location-based services
Two-Thirds of iPhone Users Now Use Location-Based Services at Least Once a Week
90% of businesses would not pay to be on Foursquare. So what now?
Agency Survey: Brands Are Turning To Mobile, But Still Little Interest In LBS And None In iAd

Sources:

ReadWriteWeb
Mashable
Techcrunch
SocialFresh
HubSpot
SocialWayne.com
and then some.

What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application Location-Based Marketing/Application Survey.

What was the biggest location news of 2010 to you?

Posted on December 13, 2010 - by Wayne Sutton

Location-Based Marketing/Application Survey

2010 is coming to an end and if one technology predication lived up to the hype it was the adoption and growth of location-based applications. There were check-in specials, swarm badges and various brands starting to take location-based applications main stream.

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Posted on December 7, 2010 - by Wayne Sutton

Comic – A simple lesson about location-based applications and privacy from Batman and Robin.

This is too funny especially if you’re a location-based services fan and love a good comic. Batman tells Robin to stop checking into the Batcave on FourWhere. Ironically Fourwhere is an actual product made by the guys at Sysomos.

To the Batcave | Agent-X Comics

Tip: GreggVM

Although the comic is funny, it is a simple reminder about privacy using location-based applications to check-in such as Foursquare, TriOut, Whrrl, Gowalla, loopt and the many others. Basically don’t check-in at your home base or other places where you don’t want people to find you or a secret place. I think this may be my new meme when speaking about location-based apps and privacy, “Don’t check-in at the Batcave!”

Do you check-in at home using location-based applications?

Posted on November 19, 2010 - by Wayne Sutton

TriOut version 2.0.2 with more awesome. Now supports Facebook Places Check-Ins

Guest Post by Lawrence Ingraham @lawpower, cofounder and lead developer of TriOut

The latest update to the TriOut iPhone app hit the App Store today. Version 2.0.2 brings some great performance enhancements and increased stability. I think we’ve fixed the Photo Upload bug once and for all.

Most importantly, we’ve integrated the new Facebook check in system within TriOut. In order to take advantage of this, you’ll need to re-authenticate Facebook in the app to approve check in access. Just tap on Settings >> Facebook to approve. Then the next time you check in, select Facebook from the menu of services and we’ll check you in on Facebook. It couldn’t be easier.

We’ve also added a new Help menu to get new users familiar with the app. The help menu shows the first time you launch the app and is always available in the settings menu. We hope this clears up any confusion users have had trying to check in.

Your feedback is extremely important to us. We beta tested TriOut v2 for 4 months prior to release but are still finding bugs and tweaks to make it better. If you find a crash, a bug, or something you just can’t figure out, please let us know either by email or through our feedback. We want to make TriOut your go-to app for connecting with your friends, tell us how to make it better.